Company: PRCN
Company Description: PRCN is a consulting firm specializing in public relations and public affairs with a strong digital marketing background. The agency specializes in implementing projects in the area of corporate communication, which include: research and searching for insights, image audits, development of communication strategies, media relations, organization of industry events and press conferences,
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Public Affairs
 Nomination Title: A Safe Hospital is a Safe Patient
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
January 2022
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
https://drive.google.com/file/d/1Cletz2HlZhShp-nQP8ZJiLBuFAqzaGps/view?usp=drive_link
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 215 words used.
Approximately 37,000 injuries occur each year among medical personnel while performing daily tasks. According to WHO data, as many as 37% of hepatitis B infections and 39% of hepatitis C infections diagnosed among health care personnel are caused by stabbings with equipment used in health care facilities. Nearly 70% of medical staff have injured themselves up to five times during their tenure, 40% of whom have not reported such an incident to their superiors. The World Health Organization indicates that for every 100 patients in hospitals, 15 patients in low- and middle-income countries, including Poland, suffer at least one healthcare-related infection during their hospital stay. Recognizing this problem, we decided to create a campaign to draw attention to the issues of raising awareness of the risks of injuries and pricks caused by unsafe medical equipment. It was crucial to pay attention to the safety of medical personnel and minimize the risk of pricks and injuries. We have started a system debate and have scheduled meetings with key decision-makers in the health system, parliamentarians and health institutions. We have started the "Safe Hospital is a Safe Patient" program, which certifies Polish hospitals that care about safety standards. Based on the data we collected, planned the release of the "Safe Hospital is a Safe Patient" report.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 163 words used.
The goal was to change safety and quality regulations in the Polish health care system. It was crucial to consider the safety of medical personel and patients, as well as work on quality indicators and encourage hospitals to use safe equipment that would ensure safety in Polish medical facilities. Our strategy set a clear goal to reach out to policymakers, KOL’S, hospitals, the public opinion and most influential media and make it clear that changes are needed in the Polish health care system to give safety to medical staff and patients. It was necessary to provoke a public, systemic debate, as well as to draw the public’s attention to the serious problem of the low level of safety of medical personnel in Polish hospitals. It was necessary to pass laws and regulations that would change this. We have planned the release of the "Safe Hospital is a Safe Patient" report, which was key to communicating the problems and challenges of Polish medical facilities.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
Total 165 words used.
The parliament passed the Quality Act on Quality in Healthcare and Patient Safety. The Ministry of Health has declared 2023 the year of "Quality and Safety in Healthcare". The Telemedicine in Hospitals Working Group was established at the Ministry of Health, which made it possible to give a systemic context to individual solutions. 24 quality criteria were adopted for hospitals accreditation. At this time, the draft regulation of the Ministry of Health on health care quality indicators was published. The Ministry appointed a person responsible for quality in hospitals and Experts were appointed to the team working on quality guidelines also Internal quality and safety management system must be included in the hospital. Our experts were constantly present in the major media, calling for changes in the Polish health care system and talking about the biggest systemic challenges of health care in Poland. Now experts are working on developing indicators for assessing the quality of hospitals in teams set up by the Ministry of Health.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 231 words used.
- Parliament legislative monitoring and one to one meetings with key decision makers - the Ministry of Health, the Patient Ombudsman, the Chief Sanitary Inspector, Chairman of the Health Care Quality Monitoring Center, the Chairman of the eHealth Center, President of the Supreme Council of Nurses and Midwives and President of the Polish Society of Infusion Nursing
- Program obtained 30 patronages from key polish health entities and institutions (MZ, NFZ, RPP, CeZ)
- We participated in 7 health committees in the Parliament and Senate, organized 2 parliamentary sessions, and participated in the Senate press conference and briefings.
- Meetings with Parliamentarians, KOL’S and decidents and requesting more than 30 parliamentary interpellations, during the procedure of the Law on quality
- Meeting of the Parliamentary Group for Research and Innovation in Health Care
- Organizing a press conference and media briefing in polish Parliament
- Establishing a Council of Experts working on the „Safe Hospital is Safe Patient” program
- Position papers and appeals of the Council of Experts (for the announcement of amendments to the draft Law on Quality in Health Care
- 2 editions of certification of hospitals that meet quality and safety criteria – 160 of certified hosptials and 250 signed declarations by hospital authorities
- Development Summary reports of the 1st and 2nd editions of hospital certification, which were distributed to parliamentarians
Link to resources
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