Company: KoçSistem Bilgi ve İletişim Hizmetleri A.Ş.
Company Description: One of the companies within the Koç Group, KoçSistem, a long-established and leading information technology company in Turkey, has been bringing technology to the service of the business world for over 75 years. It provides companies with competitive advantage and efficiency; it maintains its leadership in the sector with its vision, way of doing business, and the value it gives to its stakholders
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Digital Employee Experience
 Nomination Title: KAI- AI Digital Colleague
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
KAI was launched in May 2024
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 304 words used.
KoçSistem, one of the Koç Group companies and a leading information technology company in Turkey, has been providing technology to the business world for over 75 years. With its innovative products and services, KoçSistem provides companies with competitive advantage and efficiency; its vision, way of doing business, and the value it gives to its stakeholders maintain its leadership in the sector.
According to a study by HBR, 27% of IT employees report having a healthy relationship with their work, but 55% believe that artificial intelligence will make their jobs more interesting and enjoyable. The same study shows that 73% of managers and 66% of IT employees emphasize the importance of AI-related training. Many studies also show that the use of artificial intelligence by companies has increased by 270% since 2019. Therefore, it is believed that AI will create a higher level of engagement, productivity, and an inspiring work environment.
With this vision, the KoçSistem HR team designed the AI assistant KAI for KoçSistem employees.
KAI is an AI assistant designed to assist KoçSistem employees. It has been developed to answer employees' questions, provide them with information, and support processes related to human resources, especially those they need to consult.
The KoçSistem HRBP team observed that employees ask similar questions repeatedly and additionally, communication density on certain topics significantly increases during specific periods according to the company's and HR's calendar (e.g., health insurance renewal period, promotion period, performance period, salary increase period, etc.). Even if information on these topics is available on different sources or platforms, employees tend to prefer personalized communication for faster results.
KAI is designed to minimize response time to employees, create an alternative communication channel that they can reach 24/7, support this with a digital experience, and position HRBPs in more qualified jobs to optimize time costs in certain areas.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 328 words used.
KAI can:
- Respond to questions asked by employees by referring to their personal data,
- Provide information on personal leave, performance results, and potential evaluations, and guide access to the main platforms where this information is located,
- Assist in accessing information about training and development processes, company procedures, how to set individual goals, and information to help in the work life at the company's campus, and provide guidance on frequently asked questions set by the authorities,
- Maintain cumulative communication instead of a single question and answer,
- Be available 24/7,
- Provide support in languages other than Turkish and always maintain a polite, kind, and helpful attitude,
- Initiate communication directly with the employee by sending notifications on targeted work and processes, special days (birthdays, seniority periods, wedding anniversaries, career changes like promotions, etc.) without the employee starting any communication.
The main differences between KAI and other AI applications in the market are:
- Instead of acting as a chatbot, it offers a personalized experience focused on individual data and continues to learn and develop as the usage rate increases. This supports the KoçSistem employee experience from a digital perspective.
- Instead of designing a separate chatbot for each HR business process (assistant responding to internal procedures, an assistant running only the onboarding process, an assistant containing only employee information, etc.), all modules are integrated on a single application platform.
- KAI is integrated with our internal applications to facilitate the daily lives of our colleagues (Life, HRedition, Akademi Plus, Frequently Asked Questions, and frequently used procedures like leave, expense, training & development, etc.).
With the KAI artificial intelligence application, a communication channel accessible 24/7 has been created, and using artificial intelligence, low-code, and RPA technologies, it communicates with our colleagues creatively, naturally, and openly, learning cumulatively.
KAI's most outstanding success is that it started as an HR application based on employee needs and has now been revised to be offered as a commercial product first to Koç Group companies and then to external customers.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 193 words used.
Following the launch communication:
- A total of over 2200 questions were asked to KAI.
- KAI successfully answered 98% of these questions. The technical performance of the system is being monitored, and routine work continues to improve error rates.
- A total of 58.5 human/hours of efficiency were gained in 3 days with KAI.
- The annual cost efficiency with KAI is projected to be 300K.
One month after the launch, the results of the experience survey shared with employees are as follows:
- The answers provided by KAI were useful to me. Evaluation Score: 4.7 / 5.00
- I would consider using KAI when I need it. Evaluation Score: 4.8 / 5.00
- I would recommend KAI to a different colleague. NPS (Net Promoter Score) 75 / 100
In the external communication presented to the press, our goal is to explain that our product is a need for all companies and to ensure its use in different companies. With 40 online and 10 written press releases published, KAI's external media reach value has exceeded 2MN.
The attached Extended Summary and Project Details files share the project's story, detals and results. Videos include promotions and user experience.
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