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Thai Son Nguyen has never been one to stand still. He got his start in commerce running errands at his parents' grocery shop as a young boy, before founding and growing one of APAC’s most prestigious eCommerce agencies, SmartOSC Corporation. Under his leadership, the business scaled from zero to more than 800 employees, achieving consistent 50%+ year-on-year growth. His sharp mind and resilience in the last 16 years have proved that he is an entrepreneur of extraordinary talent, and a business leader whose impact and influence have extended beyond Vietnam and Asia, especially amid the pandemic’s disruption.
Instead of basic IT outsourcing services at cut-rate prices like many peers in the Asia Pacific, SmartOSC helps businesses save millions of dollars and countless hours by enabling them to build excellent experiences for customers on their eCommerce websites. Instead of selling cheap labor resources, Thai Son aims at digging into the nature of the client’s business models, analyzing their operations to offer comprehensive and customing eCommerce solutions for long-term growth.
His customer-centric mindset has led to deals and award-winning projects with world-famous brands like LG, ASUS and Toshiba, alongside regional giants like Korean ride-hailing firm Baemin and Independent Hardware Group, the largest independent hardware wholesaler in Australia. SmartOSC also quickly opens up local entities in competitive markets such as Singapore, Japan, Australia, the US, and the UK despite the pandemic, with no employee being put off.
Thai Son believes his industry has a duty to act in the interest of society in times of crisis.
Since 2020, he has been an active force in building a community that knows how to leverage technology for the benefit of society amid the impacts of the pandemic. SmartOSC has collaborated with three other leading companies to introduce the Omnichannel Framework documentation to more than 500 retailers to guide them through the pressure of the strict lockdowns in 2020 and 2021 with digitalization. Thai Son has also invested in cutting-edge eCommerce technology such as ConnectPOS (Bronze Stevie Award winner in the Achievements in Product Innovation), GritGlobal, Antsomi and other fintech and blockchain applications to ensure global merchants get the best out of digital innovation.
The Vietnamese press has called his company “a pioneer in building the eCommerce community” because it has hosted many events for retailers such as Meet Magento - the largest annual event for the eCommerce community, the Omnichannel Playbook, and co-hosted other events with the Vietnam eCommerce Association and Vietnam Software Association VINASA.
Years of active and thoughtful leadership have made Thai Son one of Vietnam’s top entrepreneurs. He is now VP of the Vietnam-Australia Business Council (VABC), which strives to create a more favorable business investment environment with technology. Thai Son is also a trusted voice for top media platforms for C-suite members such as Vietnam Innovators, ticker NEWS, and Startup Grind.
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Nomination Title: Thai Son Nguyen, Co-founder and CEO
