Social Media Categories
These categories recognize innovation in social media content creation and moderation, management, and marketing since 1 January 2023.
Nominations that won in the 2024 IBAs may be resubmitted for consideration in the 2025 IBAs. If they have been updated with recent achievements they may be submitted to the same categories in which they won. If they have not been updated they must be submitted to categories different from those in which they won.
INNOVATION IN SOCIAL MEDIA CHANNELS | MOST INNOVATIVE SOCIAL MEDIA PROFESSIONALS
INNOVATION IN SOCIAL MEDIA CHANNELS
Information to be submitted online for entries in these categories include
a. An essay of up to 625 words describing the innovations expressed through the nominated channel, feed, or site since 1 January 2023, OR a video of up to five (5) minutes in length describing the same.
b. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.
V01. Most Innovative Business Blog
V03. Most Innovative Facebook Page
V04. Most Innovative Twitter Feed
V05. Most Innovative Instagram Feed
V06. Most Innovative YouTube Channel
V07. Most Innovative TikTok Channel
V08. Most Innovative Use of Social Media (new for 2025): celebrates unique strategies using social media platforms for brand growth or engagement.
MOST INNOVATIVE SOCIAL MEDIA PROFESSIONALS
Information to be submitted online for entries in these categories include
a. An essay of up to 625 words describing the innovative achievements of the nominated person since 1 January 2023, OR a video of up to five (5) minutes in length describing the same.
b. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.
V10. Best Business Influencer of the Year
V11. Best Business Blogger of the Year
V12. Most Innovative Content Creator of the Year (new for 2025): honors content creators who have used social media platforms to generate innovative content that resonates with audiences and drives brand engagement.
V13. Most Innovative Social Media Strategist of the Year (new for 2025): recognizes the best social media strategist who has driven innovation through social media strategies, content creation, or platform utilization since 1 January 2023.
V14. Social Media Community Builder of the Year (new for 2025): recognizes individuals or professionals who have excelled at building and nurturing communities on social media platforms, whether for brands, causes, or audiences.
V15. Social Media Manager of the Year