Pixelplus Interactive - Best Use of Instagram

Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Use of Instagram

Nomination Title: Garanti BBVA

How often do you post to this page? 6 - 7 times a week.

As one of the biggest banks of Turkey, Garanti BBVA always works towards the benefit of its customers. We wanted to be as beneficial on social media too. Both for the benefit of our followers and the benefit of our planet. Therefore in a tough year where we have battled a pandemic, we worked to create useful content such as: financial literacy financial health, sustainability, education and covid precautions.

We have collaborated with Instagram influencers, ran contests and adapted our blog content to Instagram posts to keep our audience informed about such issues. We have promoted these posts to reach an even wider audience and reach people with similar sensitivities about these causes.

After 2 years, we have reached 118.701.202 users and gained 55.298 new followers, making our total followers 130.833. So we have increased our follower base by 73%.

List the appropriate creative and production credits for this entry:

Dilay Çoban Oruç - VP of Marketing
Eda Balata - Social Media Team Lead
Ecem Yurtman - Social Media Manager
Damla Elma - Social Media Manager
Büşra Durak - Social Media Manager
Kerem Başar - Creative Team Lead
Merve Nazik - Copywriter
Başak Gülhan - Copywriter
Güney Kaplan - Copywriter
Uğur Karataş - Art Director
Gözde Gör - Art Director
Taha Erten - Art Director
Mutlualp Dirik - Art Director
Ersun Butur - Motion Design Team Lead
Şevval Kaya - Motion Designer
İsmail Gerçek - Motion Designer
Enver Gün - Motion Designer