LLYC - Creative Department of the Year

Company: LLYC
Company Description: We are a global communications and public affairs consulting firm. We help our clients make strategic decisions within the disruptive and uncertain context in which we live, taking into account their reputational impact. And we collaborate with them to successfully execute them so that they can achieve their business goals, defend their social license to operate and increase their prestige.
Nomination Category: Creative Categories
Nomination Sub Category: Creative Department of the Year

Nomination Title: Embrace creativity

Despite being a communications agency, LLYC always gives high priority to including a quality, daring, and different film to what is usually seen in the market with each of the brands we work for. In fact, these films are not the final product of our work, rather a key element in the actions we develop, which help us to generate social conversation and move people's emotions, whether in society, stakeholders or company employees.

Our team consists of publicists, branding, design, and audio-visual content professionals who integrate strategies, narratives, and designs throughout the creative process. Based on business targets we can address every branding phase and the production of branded content to help our customers grow and develop connected and expressive brands.

We work directly with the CEOs and the company's management team, offering advice and developing the content necessary for their positioning strategy, providing different solutions fitting to their communication approach. Our recording and shooting studio, in the center of Madrid, allows us to cater to their filming needs, develop thought provoking audio-visual projects, making statements through streaming or host virtual events.

We focus on “effective creativity”; everything we do is focused on achieving a specific objective and consequently we always work with result focused metrics.

Our latest achievements include being recognized nationally and internationally among some prestigious awards (Brand Film Festival, LAUS, Festival de Cine de Málaga, Seoul International Food Film Festival, SAFILM-San Antonio Film Festival. EE.UU. Astrid Awards, Sabre, IPRA, Sol, Eficacia, CLIO, International Business Awards, ADC Awards, Dircom, Fundacom, Inspirational, Laus, El Ojo de Iberoamérica, PRWeek Global Awards, etc.). Recently, we have also been considered according to the CONTENT SCOPE 2020 report, by BCMA Spain (Branded Content Marketing Association), as The Best Communication Agency in Branded Content; and, according to MarketingDirecto.com (one of the most important journals on Branded Content nationally) despite being originally a communication agency, LLYC has been recognized among the 10 most creative advertising agencies in Spain. In addition, some of our work has been recognized as number one in "The best Spanish advertising work of the year 2020" ranking of El Publicista (one of the most renowned national media sectorial media).

In a year in which audiovisual productions have suffered from the pandemic and at times it has been difficult to get them off the ground, we are very proud of the three entries and believe they demonstrate LLYC's ability to innovate in difficult times and continue to create remarkable and meaningful brand films.

Moreover, throughout the course of these past years, LLYC has managed to work together with different brands addressing growing issues and socially meaningful problems, relying on creativity to start necessary conversations about, and bring attention to, different topics. Thus, by raising awareness about neglected realities we express willingness to do things differently, therefore causing real impact both on the people and on the business of each brand, making it more human and appealing to consumers.

Among our main accomplisments, of thisyear, are our principal proyects and their impact in our clients' business. You can see them in the following cases:
https://www.youtube.com/watch?v=l4_5-OX8Ih8&;t=9s The Last older person to die in loneliness - BBK Foundation
https://www.youtube.com/watch?v=FhR8eXTXQus&;t=7s SP Future - Multiópticas
https://www.youtube.com/watch?v=GQZQG1qdVSw The Last Straw - McDonald's
https://www.youtube.com/watch?v=7-p05_FVhGA Screen Pollution- Multiópticas
https://www.youtube.com/watch?v=cNTpi5YFjzI&;t=36s The sense of cocoas - BBVA
https://www.youtube.com/watch?v=JHDCtb1RwOg Generadores - Coca Cola