Yapi Kredi, Istanbul, Turkey: Yapi Kredi Mobile App

Yapi Kredi Mobile App was first released in 2011.

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As the pioneer of digital banking in Turkey, our vision is accompanying customers through their life journey beyond banking transactions leveraged by intelligent & innovative solutions. In the light of this vision, we have deliberately worked on our super app strategy 3 years ago. Behind this strategy, there was a solid insight: “There are enormous amount of mobile app choices that promise customers to make their lives easier, but on the contrary, create a burden to follow everything separately”. By understanding the changes in customers’ lifestyles and habits, corporations aiming to enhance customer satisfaction further, it’s necessary to utilize the opportunities enabled by digital technologies. Therefore, by re-imagining customer experience, we have turned Yapi Kredi Mobile into a super app and called it “My World”. Our motto is “Yapi Kredi Mobile is the app of your life!” We have started with My Car+ (Aracim+) as a first in the sector, and this year added My Home+, My Bank+ (for other bank accounts) and My Trips+. We integrate the latest technological developments into our application and will continue to enrich the product and service diversity of our application every day.

With our customer-focused application, our users are able to perform nearly 800 banking transactions, ranging from loan applications and investment activities, to services related to their vehicles from Yapi Kredi Mobile. In the same way, we have equipped the My World platform with mini apps specially designed for transactions such as home, vehicle and travel that our customers frequently use in their daily lives.

My Car+

We have started with My Car+ (Aracim+), which is a first in the sector, and aimed to approach car owners’ needs in a unique way. We aspire to give our customers a perfect experience at a single point for their car.  With My Car+ mini app (which is a first in sector), we have enabled our customers to access numerous services related to their vehicles from a single point.

My Home+

In the same way, My Home+ enables our customers to monitor their household expenditures on a monthly basis and to manage numerous transactions related to home such as credit and insurance from a single platform. Furthermore, Yapi Kredi Mobile sends My Car+ and My Home+ users smart notifications at moment of truth. For instance, if your Casco insurance is about to expired, My Car+ not only reminds it you in advance but also provide you an advantageous insurance proposal for policy renewal.

MyBank+

“Open Banking”, where you can share your financial data with any third-party institutions in order to create a versatile banking experience, offers our customers a reliable and transparent service model. By adding their accounts in other banks to our application, our customers can access the information and movements of their accounts through our application from MyBank+ Platform. By viewing their demand deposits in other banks on Yapi Kredi Mobile, they can make in-app payments from an account of another bank. Thanks to this application, our customers can benefit from the ease of use of Yapi Kredi Mobile without having to make transactions from other banking applications.

Card Information Display with Augmented Reality

With our developments, we became the first bank in the Turkish digital banking sector to offer Augmented Reality to their customers. Our customers can only view their cards from their phone cameras without having to enter their card information in the application, and can view information such as current debt information, account movements or remaining balance thanks to augmented reality.

Digital Slip
With Yapi Kredi Mobil's Digital Slip technology, our customers can quickly access the slips of their card expenditures, and can save their expenses by grouping them with the titles they wish with their digital slips, using the "My Expenses in My Tracker" option. They can quickly view the details of their expenses in the groups they have created, set reminders for the expenses they do not want to miss the return and warranty periods, and easily track them.

Jet Transactions
From the "Jet Transactions" menu on the Yapi Kredi Mobile login screen, our customers can now perform their QR Code Withdrawal/Deposit, Mobile Transfer and QR Code Payment transactions much more quickly and easily.

Queuing Without Going to the Branch
Yapi Kredi Mobile users can now make an appointment with Yapi Kredi Mobile without going to the branch, and perform your transactions at the branch without waiting. Moreover, they can easily follow the density of our nearest branches and get directions instantly.

My Smart Trader
Our customers can quickly view the stock offers offered to them and invest easily by activating My Smart Broker on Yapi Kredi Mobile.

The departments involved are;

Yapi Kredi General Management – Limiteless Banking

Yapi Kredi Technology – Digital Banking Application Devlopment

Yapi Kredi General Management – Retail Banking

Yapi Kredi General Management – Commercial and SME Banking

Yapi Kredi General Management – Compliance, Internal Control and Risk Management

Strategic Business Development

Open Banking & Service Banking Management

Platform Banking and Innovative Solutions Management

Payment Systems

Digital Channels Management

Cards and Merchant Application Development

Digital Banking Application Development

Project & Agile Working Management