Company: The Audacious Agency
Company Description: The Audacious Agency helps businesses to enter awards. Their mission is to help business owners shine the light on all they do, using decades of experience in PR and branding, to educate and guide entrepreneurs to leverage awards to stand out and be well known, well paid and wanted.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Tech Startup of the Year- Services
 Nomination Title: Wisdome
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 199 words used.
Built out of purpose and pain, Wisdome is the new SAAS entrepreneurship platform for knowledge sharers. This content and membership management system provides the modern-day content creator with a contemporary virtual workspace containing absolutely everything they could or should need to create, share, protect, organize and manage membership courses, all within their budget.
Its creator Nikki Cali discovered content creators can be overwhelmed by tech and constrained by financial limitations, meaning that their many amazing solutions aren't reaching their potential. Nikki developed Wisdome to offer versatility and ease in how content is delivered at an affordable price. The platform was created to make the entire experience user-friendly and provide simple ways to share organised content and engage members. Features include:
- Media libraries to enable sourced, embedded, and downloadable content
- Courses and Challenges to assist members growth
- Events to interact in webinars and coaching
- A social wall that connects and engages its users
Wisdome is now an award-winning e-learning platform, ideal for coaches and knowledge sharers to drip-feed information and build strong online communities which, unlike competitor apps such as Thinkific, Kajabi etc, remains the only platform to offer complete access to all services without having to pay for upgrades.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 241 words used.
Even before its launch at the end of 2022, Wisdome had accumulated over 3000 followers across all social media and has now won multiple awards for its innovative approach to e-learning. Wisdome is organically attracting investors and users and has been recognized as an Australian Small Business Champion award finalist, and an international Titan award winner for e-learning and its creator, Nikki Cali has been recognized as a Women 2 Watch.
The platform development budget for almost 3 years to launch has been kept to just $90K, including developing a Minimum Viable Product (MVP) and building the tech and support team to market, and constantly quality-checking the platform and mobile application.
Understanding the importance of support and collaboration for users when developing a membership site, Nikki created and hosts a popular podcast (The Wise Dome) and sought-after (WoW) workshops with online business experts to further help current and potential users get their foot in the door and get the most out of sharing their knowledge online.
Word of mouth and support from users who appreciate how Wisdome interacts with them within the system and additional support from fortnightly walkthroughs has enabled Nikki to build a trusting brand.
Wisdome's biggest achievement has been retaining users from initial beta testing, demonstrating the platform's support and the advocacy it has built.
Nikki is now looking into different learning needs with future developments to implement features for non-English speakers, colour-blind users, and users with dyslexia.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
Membership sites are a great way to earn money on a recurring basis, however many with a vision of making income from their content, waste time and money on complicated platforms. They pay extra, get overwhelmed, and fail to deliver the best content and user experience. The top reason for dissatisfaction with an LMS is poor user experience (88%) followed by poor admin interface (74%).
Most content creation platforms have users start with a random space and no assistance in directing the right steps for adding content, leading to procrastination and failure. Wisdome proactively assists users to apply content through focused steps, uploading content via a pop-up with the background is blurred out to make them concentrate on one task. AI is being developed to assist businesses to gauge users' habits, indicating areas which require improvement.
Exploring the customer journey, enabled the layout to be simple enough for a preschooler to operate while still packing enough functionality to satisfy the needs of high-level entrepreneurs. Unlike other platforms which overwhelm and undersupport, Wisdome provides a help site packed with resources for using the modules, with a live chat service. Nikki, also hosts fortnightly walkthroughs for users to learn more about the features and get the most out of their tool.
Wisdome is the only platform combining all 7 essential services: content library, hosting, memberships, courses, challenges, events & a social wall, empowering content creators to be more productive, reduce their stress levels, and ultimately help them achieve more for their businesses.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 67 words used.
Please see the attached support document which outlines the innovative approach and developments applied to create Wisdome so that coaches and content creators can seamlessly become more successful online businesses. This document includes reviews and testimonials as well as insight into the platform and its creator, Nikki Cali, who is fast becoming an industry leader.
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