Company: A.S. WATSON, Hong Kong
Company Description: The A.S. Watson Group is a multinational retail and beauty group based in Hong Kong. It is one of the world's largest health and beauty retailers, operating a wide range of well-known retail brands in over 25 markets worldwide. The group's portfolio includes popular brands such as Superdrug, Kruidvat, Watsons, and Rossmann, among others.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Shopping
 Nomination Title: Watsons Turkey's Mobile App
- Date this app or site was first released:
2022
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 200 words used.
Driven by our objective of providing an unparalleled commerce environment, Watsons Turkey operates as the country’s largest offline and online Health&Beauty retailor. The forefront of our digital strategy and most profitable channel is our app, equipped with an array of digital tools meticulously redesigned. Our efforts allowed us to serve over 2 million customers for the first 4 months of 2024. Earning over 3.8 Million Euros, more than doubling the same period 1 year ago.
We have implemented unique tools and services, including skin analysis for effortlessly identifying skin conditions which we use to offer curated product suggestions and increase conversion. We paired this with virtual makeup AR tools for enhanced product discovery and purchase success. Unique functionalities are combined with our virtual member card that customers can use to build points online and in-store creating a cohesive ecosystem to benefit the entire customer journey.
From the menu to the checkout, everything at Watsons contributes to effortlessly enjoyable experiences and with ‘swipe-to-buy’, customers can finish their journey in one tap, directly from the product page. We believe the success of our app speaks for itself and demonstrates how we provide customers with the optimum platform for their shopping needs.
- Provide the applicable creative and production credits for this entry:
| Attachments/Videos/Links: |
|---|
|
