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A.S. WATSON, Hong Kong, Hong Kong: Superdrug's Mobile App

Company: A.S. WATSON, Hong Kong
Company Description: The A.S. Watson Group is a multinational retail and beauty group based in Hong Kong. It is one of the world's largest health and beauty retailers, operating a wide range of well-known retail brands in over 25 markets worldwide. The group's portfolio includes popular brands such as Superdrug, Kruidvat, Watsons, and Rossmann, among others.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Health & Wellness
2024 Stevie Winner Nomination Title: Superdrug's Mobile App
  1. Date this app or site was first released:

    2017

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 198 words used.

    We are UK’s second-largest beauty and health retailer. With over 830 stores across the UK and Ireland, we provide a huge range of beauty and health services and the very best in patient care. We take care of our customers and we are focused on delivering a complete Online and Offline strategy across the whole customer journey.

    The App is created to have a seamless and guided shopping experience. Superdrug Health section is easily accessible from the homepage, the intuitive design not only allows to discover the wide range of over-the-counter medicines and health products, it also allow them to “meet” the Online Doctor. This innovative feature allows customers to receive a prescription based on each individual's health concerns, by simply completing a questionnaire to provide the necessary information for the doctors to assess their needs. This innovation connects users to a world of medical expertise, transforming the way healthcare is delivered. Superdrug's service extends also to fast payment & delivery options. Thanks to quick pay on product page, users can immediately purchase the products they need and then choose to have their prescribed medication conveniently delivered at their doorstep or select a nearby Superdrug store for collection.

  3. Provide the applicable creative and production credits for this entry:
Attachments/Videos/Links:
Superdrug's Mobile App
URL [REDACTED FOR PUBLICATION]