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As VUMI® continues its global expansion, the company’s commitment to fostering strong relationships with its network of agents remains central to its philosophy. One way the company rewards top-performing agents for their professionalism and commitment is through conventions. These serve both as advanced training meetings and once-in-a-lifetime travel experiences. This past April, the company held its first VUMI® Global Convention in Las Vegas. The goal was to create a unique opportunity for entertainment and adventure while forging stronger relationships with its brokers.
A select group of top agents who had attained their sales goals arrived in Las Vegas to stay at the luxurious Bellagio Hotel. With business before pleasure, agents attended an in-depth meeting where they were brought up to date on company results, sales initiatives and plans for continued growth. The agents appreciated the opportunity to engage and hold frank discussions with the company's top management. VUMI® also arranged for a renowned keynote speaker, David Snow, to present an insightful talk.
And then – hard work was rewarded with top-notch dining and entertainment, including an exclusive Cirque du Soleil experience and a thrilling, high speed Supercar adventure. Many agents agreed that the highlight for them was a breathtaking helicopter ride over the Grand Canyon.
The Convention was organised entirely by the VUMI Events team. Months before the Convention, a comprehensive communication plan was put into place, featuring weekly emails about Las Vegas, travel logistics, itineraries, etc. Each guest received a pre-trip travel kit at their home.
The logistics were daunting, with guests arriving from more than 13 countries. VUMI® saw to every detail: gift drops to guests’ rooms, dinners, networking parties, tours and an elegant Award Ceremony and Gala. The team developed a Convention website in English, where the delegates could register and peruse all information pertaining to the event. Additionally, the VUMI® Events App, specially developed and managed by the VUMI® team, was used as the event’s own social media platform, and kept guests informed on updates before and during the event.
In terms of results, the event was an enormous success. The VUMI® team spared no effort to ensure everyone had a memorable time. The feedback from agents was overwhelmingly positive.
The hard work has paid off: agents returned home feeling valued and motivated. Strengthened relationships between agents and the company has helped to improve communication and collaboration. In this case, what happened in Vegas, will not stay in Vegas, but will work towards continued growth for the company.
Post-Convention Survey:
100% of attendees rated the Convention “Excellent.”
90% confirmed the Convention surpassed their expectations.
100% rated hotel, logistics, transportation, gifts, activities and team attentiveness as “Excellent.”
Comments:
"A shining example of how a company can reward its top-performing brokers!"
" This convention was perfectly scheduled for us to have great experiences and also get to know Las Vegas."
“Amazing! Could not be happier with all the activities, people, and information shared. "
"Great experience getting to know the whole VUMI group and other brokers from around the world."
VUMI's Marketing Team is already at work on 2024's Summit and Convention in Europe.
Nomination Title: VUMI® Global Las Vegas Convention 2023
