Stevie Awards

Search our sites

Search past winners/finalists

Learn about the other Stevie Awards Competitions
  1. Home
  2. VMware (Broadcom), Palo Alto, California, United States: VMware 3-Year Global Partner Success Study
Arrow

  • MESA logo
  • SATE logo

VMware (Broadcom), Palo Alto, California, United States: VMware 3-Year Global Partner Success Study

Company: VMware (Broadcom), Palo Alto, CA
Company Description: VMware develops virtualization software, which creates an abstraction layer over computer hardware that allows the hardware elements of a single computer—processors, memory, storage, and more—to be divided into multiple virtual computers, commonly called virtual machines. Since our founding in 1998, our employees and partners have been behind the tech innovations transforming entire industries.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best White Paper or Research Report
2024 Stevie Winner Nomination Title: VMware 3-Year Global Partner Success Study
  1. The date on which this nominated white paper or research report was first distributed or otherwise made public:

    October 25, 2023

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 196 words used.

    With VMware at a critical turning point to claim multi-cloud SaaS leadership, the Worldwide Partner Experience, Programs, Investments, and Compliance team consulted with our trusted partner Global Touch, Inc., a partner-focused strategy and GTM transformation consulting firm, to conduct a confidential and anonymous 3-year Global Partner Success Study from 2021-2023 to uncover key economic insights and identify core profit drivers for partner profitability in this cloud-smart era as VMware delivered on our multi-cloud, modern applications, and SaaS strategy. Our goal was to understand partner and customer trends, and the financial dynamics partners experience as they sell and provide services with VMware. The results were shared with partner participants to equip our global Partner Business Manager and Partner community with a roadmap for enhancing partner profitability amidst VMware's transition to a multi-cloud approach and evolution into a SaaS and Subscription model. This roadmap delineates concrete, actionable recommendations for partners to maximize profitability within the VMware channel, while directing them how to adapt and thrive in the forthcoming era of the cloud-smart ecosystem. By publishing these results, we are supporting the broader partner community in these core areas to enable, incentivize, and drive more partner growth with VMware.

  3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Consultant Firm: Global Touch, Inc.

    Consultant Lead: Denise Sangster, CEO of Global Touch, Inc.

    Consultant Support: Jutta Bauer, Data Analyst & Project Manager, Global Touch, Inc.

    Executive Sponsor: Tracy-Ann Palmer, VP of Partner Experience, Programs, Investments and Compliance, VMware

    Advisory Support: Amanda Banker, Director, Sales Program Management, VMware

    Advisory Support: Tim Schiewe, Director, Worldwide Partner Sales Acceleration, VMware

    Advisory Support: Amy Hershman, Director of Partner Experience, VMware

    Advisory Support: Akila Kumar, Director, Global Partner Program Incentives for Cloud/SaaS, VMware

    Advisory Support: Alain Debost, Director, Global Partner Development Funds, VMware

    Advisory Support: Eileen Donzal, Partner Communications Manager, VMware

Attachments/Videos/Links:
VMware 3-Year Global Partner Success Study
URL [REDACTED FOR PUBLICATION]