Total 615 words used.
Metfone is known as the largest telecommunications brand in Cambodia, trusted by customers. With our pioneering position, we always aim to be an innovative enterprise, inspiring all young people to constantly renew themselves and never stop changing.
Metfone's TikTok channel features innovative and creative content, experiencing strong growth with 4.2 million followers. According to TikTok reports, Cambodia currently has nearly 10 million users out of a population of 17 million, with the channel's followers accounting for over 40%. This indicates a high level of interest in the Metfone channel.
Our goal is not just to showcase products and services but to personify the Metfone brand through channel content. We aim to be a youthful companion with unlimited creativity, always adapting to trends and genuinely connecting with everyone.
Diversifying creative content is a crucial new point in Metfone's TikTok content strategy. We focus on investing in high-quality content with deep insights, meticulously crafted imagery, camera angles, and layouts to create a comfortable viewing experience.
The content strategy of Metfone's TikTok channel has reflected diversity and creativity, catering to the preferences and tastes of users, creating viewer expectations for the channel's content. Evaluating and innovating content compared to previous years is always carefully calculated. In 2022, we focused on content pillars: Fun Activities, Short Stories, Viral Trends, Met Tiktok, and Branded Content. In 2023, building on the success of the previous year and the technological advancements in the telecom industry, Metfone adjusted its strategy by adding a new content pillar about technology.
- Achievement
- Growth in followers: In 2022, Metfone's total number of followers increased by 1.1 million from 1.9 million to 3 million followers. In 2023, this number grew by over 1.2 million, and currently, Metfone's TikTok channel has 4.2 million followers. This is an impressive figure and can be considered one of the largest channels in terms of followers in Cambodia.
- Growth in views and engagement: In 2022, Metfone's TikTok channel had 200 million views and 8 million likes on its videos. This number saw significant growth in 2023 due to improvements in the quality of content and visuals. As a result, in 2023, there were a total of 300 million views, a 50% increase compared to 2022. In terms of likes, there were 8.7 million likes in 2023.
The figures above are the strongest evidence demonstrating that Metfone's channel with creative and innovative content is beloved by young audiences and is regarded as trendsetters within the community here.
- Innovation in Community Development 2024:
With the successful utilization of the Metfone TikTok channel and the desire to create a new playground for content creators in the community, we partnered with TikTok to implement a project called "Metfone Stars – Presented by TikTok", which was launched on March 16th.
As a result, after 3 weeks, the program's hashtags #MetfoneStars and #MetfoneStar garnered over 100 million views. And after 4 weeks, the total views for these two hashtags exceeded 300 million views.
With the impressive numbers demonstrated, in a small country with 17 million people and a developing economy like Cambodia, we believe that by not only doing business in the telecommunications and information technology sectors, but also by caring about the creative community development of Metfone, we can further drive the development and innovation of Cambodia's economy in a faster and stronger manner.
Link refferences:
Metfone’s Official Tiktok Channel: https://www.tiktok.com/@metfone.closer
Launching video for the Campaign: https://www.tiktok.com/@metfone.closer/video/7346974951800376584
News related to 100 millions views:https://kiripost.com/stories/metfone-stars-hits-over-100-million-views-after-3-weeks
https://www.information.gov.kh/articles/127884
Link of hashtags with more than 300 million views: (1) https://vt.tiktok.com/ZSF7vN47c/ (2) https://vt.tiktok.com/ZSF7v2DKc/
Nomination Title: When Metfone is personified as an influencer sparking creativity
