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TUPRAS, Istanbul, Türkiye: Rafine

Company: TUPRAS
Nomination Submitted by: Lobby PR
Company Description: Tüpraş has four refineries established in Kocaeli, İzmir, Kırıkkale and Batman with a total crude oil processing capacity of 28.1 million tons per year. Tüpraş is the largest industrial company in Turkey. As Europe’s 7th largest refining capacity, Tüpraş is one of the most complex refiners in the Mediterranean region with an average Nelson complexity index of 9.5.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For General Audience
2024 Stevie Winner Nomination Title: Rafine
  1. How many times was this house organ published since 1 January 2022?

    2022: 5

    2023: 3

    2024:1 

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 199 words used.

    Tüpraş, Turkey’s largest industrial corporation and a major European refinery company, presents its corporate magazine, Rafine, as a comprehensive portrayal of its extensive ecosystem, which encompasses employees, dealers, customers, and partners, fostering significant synergy among all stakeholders. The title, Rafine, carries a dual meaning. In Turkish, it signifies “refined,” aligning with Tüpraş's core business of refining, while also resembling the English word “refinery.” Published digitally twice a year with a limited print run, Rafine embodies Tüpraş's commitment to sustainability and responsible resource utilization, considering its role as an energy producer.

    Rafine captures Tüpraş’s dynamism with articles about innovative approaches, heartwarming employee stories, and lifestyle content. Moreover, Rafine endeavors to showcase Tüpraş’s dedication to the United Nations’ Sustainable Development Goals. The magazine reports on Tüpraş’s initiatives in this area, aiming to raise awareness about gender equality, women’s empowerment, education, and the pursuit of a sustainable future.

    This issue, featured in the provided link, delves into Tüpraş's strides toward carbon neutrality targets and also contributions to Hope Cities, constructed by the Koç Group, of which Tüpraş is a part, to aid the recovery in the earthquake zone of Southeast Turkey. The issue also details Tüpraş's ventures in renewable energy.

  3. Provide the applicable creative and production credits for this entry:

    Demirbag Creative, the creative agency that is responsible for the content, design, the interviews since 2007.

Attachments/Videos/Links:
Rafine
URL [REDACTED FOR PUBLICATION]