Search past winners/finalists


  • MESA logo

TUPRAS, Istanbul, Turkey: Rafine

Company: TUPRAS
Nomination Submitted by: Lobby PR
Company Description: Tüpraş has four refineries established in Kocaeli, İzmir, Kırıkkale and Batman with a total crude oil processing capacity of 28.1 million tons per year. Tüpraş is the largest industrial company in Turkey. As Europe’s 7th largest refining capacity, Tüpraş is one of the most complex refiners in the Mediterranean region with an average Nelson complexity index of 9.5.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For General Audience
2023 Stevie Winner Nomination Title: Rafine
  1. How many times was this house organ published since 1 January 2021?

    Twice

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 198 words used.

    Tüpraş, Turkey’s largest industrial corporation and a major European refinery company, presents its corporate magazine, Rafine, as a comprehensive portrayal of its extensive ecosystem. This ecosystem encompasses employees, dealers, customers, and partners, fostering significant synergy among all stakeholders. The title, Rafine, carries a dual meaning. In Turkish, it signifies “refined,” aligning with Tüpraş's core business of refining, while also resembling the English word “refinery.” Published digitally twice a year with a limited print run, Rafine embodies Tüpraş's commitment to sustainability and responsible resource utilization, considering its role as an energy producer.

    Rafine captures Tüpraş’s dynamism with articles showcasing innovative approaches, processes, heartwarming employee stories, and lifestyle content. Moreover, Rafine endeavors to showcase Tüpraş’s dedication to the United Nations’ Sustainable Development Goals. The magazine reports on Tüpraş’s initiatives in this area, aiming to raise awareness about gender equality, women’s empowerment, education, and the pursuit of a sustainable future.

    This issue, featured in the provided link, focuses on Tüpraş’s Strategic Transition Plan aimed at achieving carbon neutrality by 2050, along with the concerted efforts undertaken by Tüpraş to realize this goal. Additionally, starting from this edition, English summaries of the news stories have been incorporated into the magazine.

  3. Provide the applicable creative and production credits for this entry:

    Demirbag Creative, the creative agency that prepares the content, design, realizes the interviews since 2007.

Attachments/Videos/Links:
Rafine
URL Rafine