Company: Telkom Indonesia, Jakarta
Company Description: PT Telkom Indonesia (Persero) Tbk (Telkom) is a state-owned information and communications technology enterprise and telecommunications network in Indonesia. The Government of Indonesia is the majority shareholder with 52.09 percent shares while the remaining 47.91 percent shares belong to public shareholders
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Content Management Solution
 Nomination Title: Mediahub Platform as Enabler for Indonesiana TV to Promote Indonesia’s Cultural Diplomacy
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Video Essay Presentation: https://drive.google.com/file/d/1HEHWTJSxm9rHNkRycQADxGj2A39YHoeM/view?usp=drive_link
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The MediaHub platform is a solution development video platform that integrates OTT services, linear channels, and advertising inventory owned by Telkom Group Indonesia for IndonesianaTV. IndonesianaTV is the pioneering official platform chosen by The Ministry of Education, Culture, Research, and Technology of Indonesia launched on 3 September 2021 (Video Launched Documentation: https://www.youtube.com/watch?v=LyUNkzQubMc&).
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 217 words used.
UnderstandingThe Ministry’s need for a platform, to aim at introducing, disseminating, and advancing Indonesian culture worldwide with IndonesianaTV Channel, TelkomGroup has prepared a one-stop solution, which is the MediaHub Platform as enabler for IndonesianaTV with capability as Multi Channel Content Distribution Platform.
This platform carries out the latest technology solutions and is website-based with complex features, so that it is reliable in operation, easily accessible to the public from various backgrounds, and able to reach global audiences.
The platforms and services provided have the following components, features, and capabilities:
- Playout Platform includes playout, encoding system, HP linear streaming, content processing, and scheduling in channel playlist.
- Access to Content Management/Media Assets, which includes user access management, digital storage, VOD Delivery, and editing.
- Insertion and recording of live broadcast programs.
- Video files delivery facility.
- Monitoring and Reporting System, which includes log proof.
- Local distribution to Pay-TV operators with LPB (Paid Broadcasting Institution), including LPB institutions in remote areas of Indonesia.
- Full Managed Service with 24-hour operational support.
As a new channel, Telkom recognizes the importance of creating widespread awareness and generating interest. In addition to expanding services, Telkom is actively promoting IndonesianaTV through various media channels with the MediaHub platform.
MediaHub's readiness to provide these solutions is conjoined with other TelkomGroup solutions and products, including connectivity and satellite services.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 343 words used.
The existence of this platform has benefited the Ministry of Education and Culture and the TelkomGroup as partners, both financially and non-financially.
-
Financial Impact
Telkom Indonesia’s success in delivering solution for IndonesianaTV resulted in revenue performance of 57.4 Billion Rupiah (approx. $3.9 million) in total from 2021-2023. Revenue disbursement 9 Billion Rupiah in 2021, 24.4 Billion Rupiah in 2022, and 24 Billion Rupiah in 2023 from the recurring project.
-
Non-financial Impact
IndonesianaTV is well-managed and has evolved into a cultural diplomacy media outlet. Indonesian cultural assets, which were previously solely available on YouTube, can now be accessed on other platforms, resulting in a greater number of viewers. From September 2021 to March 2023, the number of viewers reached 2,375,209 via the website (https://indonesiana.tv/), IndiHome IPTV, Indihome TV online (https://www.indihometv.com/livetv/indonesiana), and Indihome TV Mobile Apps. Furthermore, Indonesia currently has 21 regional local TV stations and 13 Indonesian Cultural Heritage Preservation Centers in districts/cities that collaborated in broadcasting the IndonesianaTV channel.
The Ministry of Education, Culture, Research and Technology expressed satisfaction with MediaHub's services through a customer satisfaction survey, in which technical support and service operations from MediaHub reassured the Ministry to focus on creating and increasing content quality.
MediaHub also continues to work with The Ministry team to expedite the dissemination of Indonesian cultural content, ensuring that the goal and objective of expanding Indonesian culture is achieved to the utmost.
As part of the development of IndonesianaTV, Telkom Indonesia with TelkomMetra and MediaHub Platform has established itself as one of the companies capable of competing in the development of digital platforms in the media industry. Networking and experienced media industry resources are also critical to the success of establishing digital platforms now and in the future, not only for IndonesianaTV but for all entities who seek to build and distribute their creative content to various platforms throughout the world.
Customer Testimony: https://drive.google.com/file/d/1xeq0U8P3TURHl4H827caYs960b7K0L7A/view?usp=drive_link
Customer satisfaction survey 2022: https://drive.google.com/file/d/193cftYLqzaZMzQoJujtDOmRZ0UiMDV_4/view?usp=drive_link
Customer satisfaction survey 2023: https://drive.google.com/file/d/1GP3F1pbBpvxKLJQsr0oGyGlPQKe7Ecv_/view?usp=drive_link
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 118 words used.
1. Video Essay: https://drive.google.com/file/d/1HEHWTJSxm9rHNkRycQADxGj2A39YHoeM/view?usp=drive_link
2. Document Presentation: https://drive.google.com/file/d/1VPF7IJkOlFnDutPiSyWJMI9r0FpYIqp6/view?usp=drive_link
3. Video Product: https://drive.google.com/file/d/1NDjxOt61cseR9ZK2eyI66UiStco-aLOa/view?usp=drive_link
4. Video Testimony: https://drive.google.com/file/d/1xeq0U8P3TURHl4H827caYs960b7K0L7A/view?usp=drive_link
5. Video Supporting
- Demo Product: https://drive.google.com/file/d/1IwBt9LMETYGDxdqufr88rNKH1_Bycdg_/view?usp=drive_link
- TelkomGroup_MediaHub: https://drive.google.com/file/d/1zxj_fBL5CgmcVx6dio9WSP8pxi6MEXHl/view?usp=drive_link
- Proof Report Campaign at AXN Channel: https://drive.google.com/file/d/1Yw-d7JrOmzuE-xlQfRLyI0dl5vjqySVU/view?usp=drive_link
- Proof Report Campaign at Channel ONE: https://drive.google.com/file/d/1Jjwy1gXbBk63zc_VLmLfVJdElBYIn4Zr/view?usp=drive_link
6. Supporting Document:
- Essay: https://drive.google.com/file/d/11WOqbORI7LPKD1NlnwPJK8F0iBsF7E_M/view?usp=drive_link
- Customer Satisfaction 2022: https://drive.google.com/file/d/193cftYLqzaZMzQoJujtDOmRZ0UiMDV_4/view?usp=drive_link
- Customer Satisfaction 2023: https://drive.google.com/file/d/1GP3F1pbBpvxKLJQsr0oGyGlPQKe7Ecv_/view?usp=drive_link
- Channel IndonesianaTV: https://drive.google.com/file/d/1mj9hVqLhYakbASlr5pxGQgSmlp8h-MSQ/view?usp=drive_link
- Award List: https://drive.google.com/file/d/13SAXjdnGDTWdrkbOiIV5qIbewQCGNGCu/view?usp=drive_link
7. Document News Links: https://drive.google.com/file/d/1uxHzxbbkLHXUHsyenAzXvFWo7WDDtC8F/view?usp=drive_link
| Attachments/Videos/Links: |
|---|
|
