Company: TCL
Nomination Submitted by: Watermelon Communications
Company Description: TCL is a leading global tech brand, specializing in display panels, TVs, home comfort, and mobile devices. TCL is the number one 98" TV brand, has the second-largest TV shipment market share globally, and introduced innovative technologies like Vidrian Mini LED displays. Committed to inspiring greatness, TCL serves customers in 160+ countries, aiming to enhance lives through innovative technology.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Electronics - Large
 Nomination Title: TCL Electronics
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 193 words used.
TCL is a renowned global player in the consumer electronics industry, specializing in display panels, TVs, and smart home solutions. With a rich history dating back to its establishment in 1981, TCL has become a dominant force in the market, operating manufacturing and research and development centres worldwide. The company's unwavering commitment to innovation and customer satisfaction sets it apart. TCL's purpose is to enrich people's lives through innovative technology, bringing joy to families and friends. Its vision is to inspire and empower individuals to pursue and achieve greatness in their lives.
TCL has achieved remarkable milestones, expanding its global footprint to over 160 countries and becoming a global top 2 TV brand. With a strong presence worldwide, TCL continues to set new industry standards. TCL's dedicated research and development centres position them at the forefront of innovation. They have introduced groundbreaking technologies like the world's first OD-Zero Mini LED TV and Vidrian Mini LED, demonstrating their commitment to pushing boundaries and delivering state-of-the-art solutions. TCL's unwavering dedication to enhancing lives through innovative technology, along with its impressive achievements and global impact have cemented it as a leader in the consumer electronics industry.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 232 words used.
Since the beginning of 2021, TCL has achieved remarkable milestones in the electronics industry. As a global TV brand, TCL has secured its position as the second-largest TV brand globally. TCL's achievements in the 98-inch TV category in particular have been exceptional, making TCL the leading brand in this segment. These achievements are a testament to TCL's commitment to technological innovation and its ability to provide consumers with cutting-edge features like 8K resolution and QLED, Mini LED technology, offering an immersive viewing experience.
TCL Electronics has been recognized as the Top 2 TV Brand, Top 1 Android TV, Top 1 Google TV and Top 1 98-inch TV brand in OMDIA's Global TV Sets Report 2022. This acknowledgement underscores TCL's continuous dedication to innovation, research, and development, as well as its efforts to make Mini LED TVs more affordable and accessible to consumers. By being the first to adopt a value-led Mini LED proposition, TCL has demonstrated its unique advantage in the market.
Furthermore, TCL's commitment to exceptional picture quality and user experiences is reflected in its upcoming series of smart TVs. These TVs promise outstanding colour expression, immersive gaming experiences, and superior performance in their price range. The brand's innovative use of Mini LED, QLED, and AiPQ Processor 5 AI algorithm ensures a full range of picture quality capabilities, solidifying TCL's position as a preferred choice for gamers and movie enthusiasts alike.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 245 words used.
The achievements highlighted by TCL are both unique and significant within the electronics industry. TCL's successful positioning as the second-largest TV brand globally and the leading brand in the 98-inch TV category demonstrates its ability to compete and surpass industry giants. TCL has achieved a remarkable 75.7% growth in sales of 65+ inch TVs year-on-year. TCL's Mini LED TVs have also gained popularity among consumers, resulting in a 26.8% increase in shipments in 2022. This remarkable growth is especially notable amidst the decline in the TV market, with global TV shipments decreasing by 4.8% year-on-year.
TCL's success can be attributed to its continuous focus on innovation, research, and development. By being the first consumer electronics brand to launch a TV with a Mini LED screen, TCL has set itself apart from competitors. The brand's dedication to Mini LED technology, coupled with its ability to reduce production costs by more than 70%, has made premium-quality TVs more affordable and accessible to a wider audience.
In comparison to other industry players, TCL's achievements are significant. The brand's commitment to improving picture quality, immersive gaming experiences, and overall user satisfaction puts TCL at the forefront of innovation. This is evident through numerous industry accolades, including CES 2023 Innovation Awards, the "PREMIUM MINI LED TV 2022-2023" EISA award, and participation at the IFA Berlin 2022, where it showcased the world's largest Mini-LED TV, a 98-inch QLED TV from its XL build, a 4-inch 136K cinema wall.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 140 words used.
The attached documents include the certifications from OMDIA, the renowned independent analyst and consultancy firm, which released the Global TV sets Report 2022. As a trusted authority in the industry, OMDIA's certifications provide solid evidence that corroborates the sales and market share figures of TCL TVs. With their specialization in Telecommunications, Media, and Technology, OMDIA's certifications carry significant weight and validate TCL's achievements in the global TV market. Being the result of rigorous research and analysis, these certifications add credibility to TCL's success and reinforce its position as a leading player in the TV industry.
For further evidence of TCL's achievements, please visit TCL's website at https://www.tcl.com/gulf/en.
Additionally, find supporting links below:
https://www.tcl.com/eu/en/news/tcl-takes-the-top2-tv-brand
https://www.tcl.com/global/en/news/tcl-exhibits-at-ifa-2022
https://www.khaleejtimes.com/business/tcl-seeks-to-expand-presence-in-region ;
https://www.tclpakistan.com/news/post/tcl-electronics-leads-the-global-tv-market-with-a-20-7-market-share.html
https://www.zawya.com/en/business/retail-and-consumer/tcl-grows-footprint-in-saudi-with-newest-tv-and-home-appliance-range-rsqdt7vh
https://www.zawya.com/en/press-release/companies-news/tcl-joins-hands-with-retail-giant-jashanmal-to-bring-top-of-the-range-home-appliances-in-gcc-ibvc63zd
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