TAV Technologies, Istanbul, Türkiye: TAV Technologies Airport Technologies Introduction Film

15 June 2022

Total 181 words used.

As we brought this project to life, our primary goal was to show how our products make a difference for travelers and airport staff. Since technological services can be abstract, we wanted to demonstrate how our solutions contribute to all pre-flight processes. We aimed to create content that positively shapes how people see our brand and a campaign that boosts our brand awareness.

We recognized the challenge of presenting technological solutions and conveyed our messages in a compelling and accessible way. To achieve this, we opted for the contemporary "vlog" technique in digital media, creating a seamless narrative that unfolds the story of our technology within the bustling environment of Izmir Adnan Menderes Airport.

Our chosen approach involved crafting a promotional video that not only grasps attention but is also easily understandable by individuals unfamiliar with the industry and technology. By immersing our audience in the daily operations at the airport, we aimed to showcase our products' practical applications and benefits. This approach allowed us to bridge the gap between the complexity of technology and the understanding of a diverse audience.

Our primary objective was to effectively communicate the intricate dynamics of the airport technologies sector and showcase our products in a manner that resonates with a broad audience. To achieve this, we opted for the contemporary "vlog" technique in digital media, creating a seamless narrative that unfolds the story of our technologies implemented and used at Izmir Adnan Menderes Airport. By immersing our audience in the daily operations at the airport, we aimed to showcase our products' practical applications and benefits.

We used a multi-channel strategy to reach our target audience. To maximize the impact of our project, we strategically chose to launch our video at the prestigious event Passenger Terminal Expo. This international event, attended by airport managers worldwide, provided a prime opportunity to showcase our film, reaching over 1000 key industry stakeholders. Subsequently, we selected YouTube as our primary platform. Simultaneously, we engaged our target audience on LinkedIn.

We utilized a multi-channel strategy, including banners on our website, emails to our company database, and internal communication channels to sustain engagement.