Company: SOCAR Türkiye, Istanbul
Company Description: We are a pioneering energy company working with the most advanced technologies to provide social, economic, and environmental benefits to a sustainable life. As Türkiye’s largest integrated industry group, we continue our activities in many sectors, primarily petrochemicals, refining, natural gas, trade, transmission, and distribution. We are constantly increasing our production capacity.
Nomination Category: Product & Service Categories - Education & Education Technology Solutions
Nomination Sub Category: Career and Workforce Readiness Solution
 Nomination Title: GENERATION D - Digital Competency Development Program
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Generation D - Digital Competency Development Program was initially launched June 2022 and later on an updated second term has been launched November 2023.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 292 words used.
Digital Transformation is not possible without the proper involvement of the organization itself. It is not simply about introducing new technologies. Although it is possible to enable adoption per project and technology, without proper competencies built across the organization digital transformation cannot be sustainable.
With this very specific objective in mind SOCAR Türkiye Digital Transformation Team has committed itself to build these competencies and create digitalization champions across all the functions of the business. Generation Digital Program (in short referred as GEN-D) has been created with this objective in mind with laser focus on nourishing and enabling digital competencies of non-technical personnel therefore enabling the upskilling and reskilling of the workforce. In a nutshell GEN-D is the transformational digital competency development program, creating SOCAR Turkey’s new digital generation.
The program design has started with an extensive literature review of the academic papers as well as reports and resources including but not limited to the following:
- World Economic Forum - The Future of Jobs Report 2020
- World Economic Forum - Building a Common Language for Skills at Work A Global Taxonomy
- European Commission - DigComp 2.0: The Digital Competence Framework for Citizens
- European Commission - European Framework for the Digital Competence of Educators
- Jisc organisational digital capabilities maturity model (under the terms of the Creative Commons License (CC BY-NC-ND))
As a result of this exercise a clear definition of digital competency and six core areas of activity particularly pertinent to corporate organizations and the digital capabilities these require were identified.
In the context of GEN-D Program digital competency is defined as the combination of knowledge, skills and attitudes for the confident, critical and creative use of digital technology to achieve goals related to work, employability learning, leisure, inclusion and participation in society.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 339 words used.
As a result of the program’s first year implementation (2022-2023) the following objectives have been achieved:
- A Development Center structure has been developed to monitor and assess participants' development througout the program. The participants' have been assessed in 10 differebt competencies during the program. Digital competency maturity level has been brought up from %36.62 to %65.36 in the 9 month program period.
- Over 300 digital contents (articles, books, podcasts) published on the GEN-D Teams Community for easy access to latest developments in the digital frontier.
- 12 digitalization project ideas were created by GEN-D, 4 of which have been submitted to the Digital Transformation Roadmap for realization. The ideas were created during 4-week IDEATHON engagement where participants learned and applied Design Thinking Methodologies.
- Over 60 hours of online/on demand learning has been completed by all participants
- 36 hours of Data Citizenship classroom learning completed on data collection, data quality and visualization and data-driven decision making followed up with a datathon engagement.
- 6 organization-wide Digitalks sessions have been broadcasted during 2023. Start up founders, global technology trend analysts, innovation hub leaders and other SMEs were guest speakers.
- An organization-wide Data Privacy Awareness Campaign has been designed launched by GEN-D participants and admins. The campaign was structured to coincide with the International Data Privacy Day and supported by Cyber Security Teams as well.
- 15 participants have started mentoring GEN-D Class of 2024 GEN-D participants
- GEN-D members became part of the Digital Transformation Team as digital champions. They took part in pilot, proof of concept and testing phases for cutting edge technologies implemented by the Digital Transformation Team such as Citizen Developer Program and Conversational AI (Chatbot) Initiative.
- As the graduation project GEN-Ds kicked-off GEN-D Roadshows in which they presented their 1-year learning and development journey to the selected business functions.
- Leadership Roundtables has been structured for CxO focusing on Digital Transformation to support a top-down digitalization sponsorship.
- GEN-D Program has been awarded the presitigous Silver Medal at Brandon Hall Excellence Awards in Best Advance in Competencies and Skill Development category.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 16 words used.
The program overall concept as well as the structure documents have been attached to this applicaiton.
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