Company: Snap Fitness, Chanhassen, MN
Nomination Submitted by: brandXchange
Company Description: Snap Fitness helps people create positive lifestyle habits that make them feel fantastic. Founded in 2003, our 24/7 fitness concept boasts over 1,000 clubs across the globe and offers the most inclusive, empathetic and supportive experience regardless of level. Snap Fitness makes fitting in fitness simple with a welcoming atmosphere, easy-to-use equipment and the latest technology innovations.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Hospitality & Leisure - Medium-size
 Nomination Title: Snap Fitness
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 189 words used.
Having launched in 2003, Snap Fitness is one of the most prominent global fitness brands, with a network of over 1,000 gym franchises and more than 1 million members.
With sites in more than 20 countries, including the US, UK, Spain, The Netherlands, Australia, New Zealand, Japan, Saudi Arabia, the UAE, Canada, and Hong Kong, Snap Fitness’ business model has been carefully crafted to ensure success comes from member retention and fantastic experiences.
Snap Fitness understands the fitness industry has shifted to a more holistic approach, and prioritizes encouraging its members to focus on the way exercise makes them feel, rather than just how it makes them look. This strategic positioning aligns perfectly with the needs of modern gym-goers who are seeking more than just physical transformation. By emphasizing the intrinsic benefits of exercise, such as increased energy, reduced stress, improved mood and enhanced self-confidence, Snap Fitness is tapping into a deeper, more meaningful motivation for members.
For over 20 years Snap Fitness has been an industry innovator, striving to provide experiences that encourage positive lifestyle habits and leave a lasting impact on both its franchisees and members.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 181 words used.
Snap Fitness has seen continued success following its brand repositioning, with membership numbers rising by an average of 22% across its global footprint over the past two years. In the past year alone the team has remodelled 96 gyms, opened 32 new gyms and sold 78 new territories.
The success extends beyond the brick and mortar too, with its innovative Snap App continuing to go from strength-to-strength. The free member app is a one-stop-shop for holistic fitness, boasting more than 1,200 on-demand workouts, a personal training feature that allows for bespoke plans to be created, delivered and monitored, mindfulness content and a library of healthy recipes for personalized meal plans.
The Snap App has already seen a strong start to 2024, with 65.8% more users globally compared to January of 2023. Other notable figures include a 198% rise in the use of its bookings and on-demand content, and a 115% increase in user engagement, in January this year compared to the same period last year.
These numbers are a testament to Snap Fitness’ adaptability, expertise and industry-leading franchise offering.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
In an industry that has been surrounded by doubt and despair since the pandemic, Snap Fitness has not only successfully navigated the storm but come out stronger than ever.
Snap Fitness has stood as a pioneer in the fitness industry since 2003, listening, learning and adapting to the challenges and trends to create positive habits, enjoyable experiences and sustainable franchise businesses.
Its most recent strategic pivot saw Snap Fitness become an early adopter of holistic fitness, spearheading a seismic industry shift that is setting a new standard for members and franchise businesses. By understanding the wants and needs of its members and franchisees, Snap Fitness has continuously aligned its brand to match the current market demands and is reaping the benefits.
The most notable figure is its membership growth, highlighting the popularity of Snap Fitness’ new direction in an increasingly competitive market. By beating other operators to the punch, Snap Fitness has witnessed an average membership growth of 22% across its global footprint, compared to the industry average of 15% reported in the Health and Fitness Association’s 2023 Global Report.
The success of the reposition has enticed franchise investors from new markets too, with Snap Fitness breaking new ground in Saudi Arabia and Singapore on top of the continuous growth in its target regions of APAC, America and EMEA.
Given the success of Snap Fitness over the past two years, the team is on track to achieve its goal of opening a new site every two weeks in 2024.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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