Company: Setupad, Riga, Latvia
Company Description: Introducing Setupad, an AdTech company founded in 2015 by Toms Panders and Povilas Goberis. Our full-scale monetization solutions have earned us a spot among the 101 Top Advertising Startups and Companies in the Baltic States and the 35 Top Advertising Startups and Companies in Latvia. With headquarters in Riga and Vilnius, we provide exceptional services to clients worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Medium-size
 Nomination Title: Setupad
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Setupad is an analytics-driven website monetization partner for digital publishers.
Setupad was established in 2015 as a bootstrap startup, there was no additional outside investment. Fast forward 8 years, we now have offices in Riga, Vilnius, Madrid. By developing a sustainable business model without pressure from investors, Setupad continuously fuels growth internally from cash flow produced by the business. In 2021, we hit the 12 million euro mark in turnover.
We have the most up-to-date and top-notch solution in the AdTech industry. Through a combination of header bidding technology and an expert team of 50 employees, we constantly innovate our solutions. In 2022, we rolled out an in-house ad server cloud solution and a cloud-hosted bidding platform for enterprise customers. Having full ownership of the core advertising technologies, Setupad becomes less reliant on third-party ad-serving providers and enjoys serious leverage compared to the competition.
We provide our media partners not just with monetization technology but also with ad placement consultation, thorough audits, technical upgrades and troubleshooting, making us a full-scale website optimization partner. Our programmatic advertising services are used by over 600 websites from all parts of the world and include names like Entrepreneur, Deutsche Welle, Kyiv Post, and more.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Setupad's core technology is header bidding, which allows connecting publishers' ad inventory to dozens of premium buyers like Google without the risk of underselling it.
Setupad has one of the most advanced ad stacks on the market, which includes prebid-server header bidding technology, server-side integrations, own ad server and insights-packed audience tool with Google Analytics integration to make data-driven decisions on how to improve ad performance.
Our products are tailored to different-sized publishers with different priorities, but all products are fully optimized with Google, include access to our proprietary technology and our cloud ad server.
Achievements:
2023
1) Thanks to the contribution of talented Setupad engineers the latest version of Prebid Server v0.234.0 now features support for MySQL driver.
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2) Setupad is included in the Top 30 Digital Marketing LinkedIn accounts.
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3) Setupad is now officially a Prebid.org Tier 2 Technology Partner.
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4) Setupad is featured as one of the Best AdTech blogs and websites to follow.
5) Setupad is mentioned among 15 best SSPs for Publishers.
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2022
6) Setupad is one of the "Fast 50 Impact Stars" by Deloitte. Listed between companies that successfully link great products and services with a positive impact on society, business, innovation, environment and diversity.
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7) Setupad is among 101 Top Advertising Startups and Companies in the Baltic States.
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8) Setupad is one of 10 Latvian startups to watch.
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2021
9) Setupad is among 35 Top Advertising Startups and Companies in Latvia.
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- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 223 words used.
As a burgeoning scale-up, we are honored to be recognized among the best start-ups in Latvia and the Baltics. Despite our success, we remain committed to supporting other start-ups as proud members of the Latvian Startup Association - Startin.lv. At our core, we are driven not only by business KPIs, but by the impact we make on society. We are proud to be listed between companies that successfully link great products and services with a positive impact on society, business, innovation, environment and diversity.
Through the tireless efforts of our Sales and Marketing teams, we strive to educate our clients - digital publishers - on the value of programmatic advertising, website monetization, digital marketing, and digital publishing. Our content is tailored to meet the needs of both beginners and seasoned professionals, which is why we were voted as one of the top 45 AdTech blogs and websites by Feedspot.
In addition to our written content, we regularly post educational videos on our YouTube channel and publish informative articles on our blog.
Our solution guarantees digital publishers an increase in ad revenue of at least 30% compared to popular platforms such as Google AdSense. However, many of our clients have seen even greater revenue growth with our cutting-edge solution. We are committed to delivering value and empowering our clients to achieve their goals.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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