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SE10 Public Relations, Charleston, South Carolina, United States: Out Working - AriensCo Magazine

Company: SE10 Public Relations, Charleston, SC
Company Description: SE10 PR is a global strategic communications consultancy with offices in Chicago, London and Singapore. It was founded by former news editors and comprises former journalists, digital experts, designers and integrated marketing communicators. More than half of our shareholders and employees are minorities and women. We support brands globally and work in a variety of cultures and languages.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Business)
2024 Stevie Winner Nomination Title: Out Working - AriensCo Magazine
  1. How many times was this house organ published since January 1, 2022?:

    Six times.

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 200 words used.

    Out Working is a print magazine created to unify AriensCo’s diverse portfolio of brands and corporate efforts under a singular corporate identity. Aimed at outdoor power equipment dealers and landscaping companies, it integrates innovative lawn and snow products with charitable efforts, manufacturing excellence, industry expertise, and rich heritage under a banner publication.

    The magazine humanizes the AriensCo brand through compelling workforce narratives. It has highlighted such efforts as the company’s work to restore hundreds of acres of native ecosystem and earn WHC Gold Certification; its program to support military veterans; sponsorship of the U.S. Olympic Biathlon team and other professional athletes; and profiles of support crews at the National September 11 Memorial and New England Patriots Gillette Stadium.

    Out Working addresses critical thought leadership issues, such as electromobility, emissions reductions, immigration, legislation, and business administration. It reinforces commitment to manufacturing excellence and sustainable supply chain practices. It emphasizes AriensCo’s global impact, featuring partners in Europe, Asia, and Latin America.  

    Over 15,000 copies are printed and distributed each quarter across North America and translated for global use. Content is then leveraged on social media channels. Modern design and impactful visuals elevate AriensCo’s industry influence and enhance its brand narrative.

  3. Provide the applicable creative and production credits for this entry:

    Out Working is written and designed by SE10 Public Relations. The agency works in conjunction with the AriensCo marketing team to produce each issue.

    PUBLISHER:

    Dan Ariens

    EDITOR-IN-CHIEF:

    Tara Perre

    CONTRIBUTING EDITORS:

    Damian Joseph

    Ricardo Rosa

    Belinda Lichty Clarke

    Aaron Abler

    Julia Shrader

    CREATIVE DIRECTOR:

    Jake Weiss

    CREATIVE CONTRIBUTORS:

    Ethan Daane

    Aaron Randerson

Attachments/Videos/Links:
Out Working - AriensCo Magazine
PDF [REDACTED FOR PUBLICATION]