Company: The Audacious Agency
Company Description: The Audacious Agency helps businesses to enter awards. Their mission is to help business owners shine the light on all they do, using decades of experience in PR and branding, to educate and guide entrepreneurs to leverage awards to stand out and be well known, well paid and wanted.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Durables - Small
 Nomination Title: Roccoco Botanicals
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 192 words used.
Bringing together the incredible healing properties of nature’s finest botanicals to create nourishing skincare products is what Roccoco Botanicals does sublimely.
Unlike other skincare brands, Roccoco's products are formulated to specifically target various skin conditions based on clinical research. By identifying the different ways these conditions occur in the skin and using ingredients that reduce inflammation and strengthen skin resilience, Roccoco's products provide more effective results than other brands that only address a few of these pathways.
All of Roccoco's ingredients are sourced from nature, including leaves, stems, and flowers. Their product range includes cleansers, essences, serums, moisturizers, eye care, body care, enzymes, masks, and hair care. In addition to their high-quality products, Roccoco also focuses on educating their wholesalers and professionals who use their products on their clients.
The focus is on educating wholesalers and professionals who use the products with their clients and Roccoco regularly publishes content on its website to inform people about different skin conditions and how to care for their skin.
Overall, Roccoco Botanicals stands out in a competitive industry by offering effective, targeted skincare products made with natural ingredients and providing valuable education to their customers.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Roccoco, started with a goal and passion, generating $34k in the first year. Despite challenges, including spinal surgeries for the founder Jacine, the company's revenue continued to grow steadily. In 2022, Roccoco was named the fastest-growing beauty brand in Australia by the Financial Times, and ranked 66th on the Australian Financial Review's list. Roccoco's environmentally sustainable products, Ruby Crystal Cleaners, won the Indie category of the Alle Cosmetic and Toiletries Innovation Award, garnering media coverage in several industry publications.
In 2019, Roccoco turned a profit, achieving $1.66m in revenue. Their financials have continued to soar, reaching $4.2M in 2022, and projecting to hit $5.5M this year with 25% growth rate. To keep up with the increasing demand, the company moved into a larger warehouse, recieveing a $50k grant from the Queensland Government to purchase specialized equipment. This allowed them to fast-track the production of their newest product, Frangipani and Lychee Body Firming Creme.
Customer satisfaction remains the company's top priority, with a focus on helping customers with their skin issues. Annette Densham, who had excess skin and cellulite concerns after weight loss surgery, shared her story on social media. Roccoco reached out to her and offered their newest product, which she has been using for three months with phenomenal results.
To further their growth, Roccoco hired two new marketing team members, allowing Jacine to focus on creating innovative products. Roccoco's success can be attributed to their commitment to customer satisfaction, innovative product development, and environmentally sustainable practices.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 187 words used.
Founder, Jacine is committed to ongoing education for herself, her team and her customers. We have the potential to change lives by looking at the research and innovating solutions where things seemed hopeless.
We commit to ongoing research, constantly learning more about natural skin care ingredients. The truth is that our newest product, latest research, and most recent idea are only as good as our last paper. Our competitors generally base their research on assumptions and educated guesswork, filling in the blanks. We don’t do this. Our research is so scientifically-backed.
Being published in professional industry magazines, speaking at medical conferences, and through our online education, we are focused on changing the industry to be more transparent and delivering products that really do change people’s lives.
This is not just a business for us; it’s driven by Jacine’s personal experiences with skin challenges and her desire to ensure others do not suffer.
We are the leading change in the beauty industry because we firmly believe that it’s not about how many products we sell, it’s about how many skins we renew and how many lives we change.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 24 words used.
Please see the attached support document which highlights customer results, sales and growth and provides links to media and online presence for the brand.
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