Search past winners/finalists


  • MESA logo

PUSH Media Inc, Toronto, Ontario, Canada: Unleashing Imagination: Grumbalina's Innovative Instagram Marketing Blurs Fantasy and Reality

Company: PUSH Media Inc, Toronto, Ontario
Company Description: PUSH Media Inc is a full-service marketing agency that was founded in 2011 by a group of industry experts with a shared passion for creating measurable and scalable marketing solutions. Since its inception, PUSH has been dedicated to delivering outstanding performance for its clients, using cutting-edge martech and proprietary AI technology to maximize ROI across all marketing channels.
Nomination Category: Social Media Categories
Nomination Sub Category: Most Innovative Instagram Feed
2023 Stevie Winner Nomination Title: Unleashing Imagination: Grumbalina’s Innovative Instagram Marketing Blurs Fantasy and Reality
  1. If you are providing a written submission, provide here an essay of up to 625 words describing the innovations expressed through the nominated use of Instagram since 1 January 2021:

    Total 597 words used.

    Step into a world where fantasy meets reality as Grumbalina, the beloved character from a whimsical children's book series, takes the Instagram marketing landscape by storm. In an audacious leap forward, the creative minds behind Grumbalina have redefined the way both children and adults engage with their favorite characters. Gone are the days of static illustrations confined to the pages of a book; instead, Grumbalina gracefully steps off the paper, blurring the boundaries between the magical realm of stories and the tangible experiences of young readers. 

    This innovative shift captivates hearts and minds, captivating children and stirring nostalgia in parents who recall the joy and wonder of their own childhood. Grumbalina's Instagram feed showcases enchanting illustrations intricately intertwined with real-world settings, creating a visual spectacle. Skillful photography and digital wizardry seamlessly merge the enchantment of the fictional world with the familiar sights and experiences of everyday life. The beauty of this approach lies in its ever-evolving nature, continually surprising children and inspiring wonder. The once-static character becomes an interactive friend, a source of inspiration, and a catalyst for imaginative play. Grumbalina fosters a deep connection between children, their favorite characters, and the adults who cherish the enchantment of their own childhood.  

    Furthermore, Grumbalina's Instagram feed offers a diverse array of content that goes beyond the blended approach. While seamlessly merging enchanting illustrations with real-life experiences, Grumbalina also presents posts that are purely illustrations, immersing children and adults alike in the whimsical world of the character. Additionally, lifestyle posts showcase Grumbalina's presence in everyday settings, igniting the imagination and inspiring readers to find magic in their own lives. This versatility keeps the feed exciting and dynamic, catering to a range of preferences and ensuring that each visit to Grumbalina's Instagram is a delightful surprise. From captivating illustrations to moments of real-life magic, Grumbalina's content offers a well-rounded experience that keeps both children and parents eagerly coming back for more. 

    The imaginative merging of the real and the fantastical opens up new avenues for engagement and creativity. Grumbalina's Instagram is an interactive platform where children are encouraged to share their own magical moments inspired by the character. Whether it's recreating scenes from the books or using their imagination to envision new adventures for Grumbalina, young readers are invited to be co-creators in this ever-evolving narrative. This collaboration between the Grumbalina brand and its devoted followers transforms the storytelling experience into a dynamic and engaging journey, where the lines between fiction and reality blur and children's imaginations are ignited like never before. 

    The impact of this innovative strategy reaches far beyond the digital realm. Grumbalina's real-world integration has sparked a delightful ripple effect in the lives of young readers. Children eagerly search for glimpses of their beloved character in the nooks and crannies of their own neighborhoods. Grumbalina's presence becomes a source of shared joy and excitement among friends, families, and communities, reinforcing the bonds that form around the love for storytelling. 

    As the journey continues, the Grumbalina brand remains committed to pushing the boundaries of what is possible in children's literature. With each new post, they strive to captivate the hearts and minds of their audience, continually blurring the lines between the real and the imaginary. Through their new and improved Instagram marketing, Grumbalina has unlocked a world where dreams are woven into reality, creating an enchanting space for families to explore, imagine, and be inspired. The story of Grumbalina will forever be etched in the hearts of young readers, reminding them that magic is not confined to the pages of a book but lives within their own imaginations.

  2. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the innovations in your nominated use of Instagram since 1 January 2021, OR a written essay of up to 625 words? (Choose one):
    Written essay of up to 625 words
  3. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.

     

Attachments/Videos/Links:
Unleashing Imagination: Grumbalina’s Innovative Instagram Marketing Blurs Fantasy and Reality
URL Grumbalina's Instagram Feed