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Purpol Marketing, Chippenham, Wiltshire, United Kingdom

Company: Purpol Marketing, Chippenham, Wiltshire
Company Description: Purpol Marketing provides marketing director level expertise on a ‘pay as you go’ basis making professional advice tailored and affordable. They are experts in all areas of marketing and specialists in PQQ and Bid management on public procurement tenders, especially in the construction and manufacturing sectors and for SME’S. They measure success on how much their clients win.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Diversified Services - Small
2023 Stevie Winner Nomination Title: Purpol Marketing
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.

    N/A

  3. If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):

    Total 198 words used.

    Founded by Denise O’Leary MBE in 2014,  Purpol Marketing is a specialist construction bid writing and marketing strategy agency. Purpol holds an impressive 90+% win rate (industry average 40%)  with £3.8bn opportunity secured.

    Purpol specialises in supporting regional construction businesses enabling them to win critical bids, usually against far bigger and better resourced competitors.  Founder Denise was awarded an MBE by Her Majesty Queen Elizabeth II for Services to the Construction sector and Entrepreneurs in January 2022.

    Purpol engages with the UK Government at No10, the Cabinet Office and the House of Lords to share expertise on how regional construction businesses can win critical bids as well as marketing their brands to win business. Since Jan 2021 Purpol has won £350k grants for charities and has an international profile showcasing effective marketing and branding.

    Purpol is passionate about training the next generation and has provided 300 internships and work placements, staff have spoken to schools on career development and provided interview training. Denise mentors worldwide especially for women in construction and young people developing their marketing careers.

    “Purpol is second to none. Their knowledge is evidently polished and dedication to others is duly admired.” Aidan Bayford

  4. If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):

    Total 246 words used.

    Many businesses struggled during Covid-19, Purpol diversified to support young people and charities, whilst maintaining existing client marketing support.

    Purpol has:

    • Increased revenue by 467% and doubled net assets
    • Employed 229 young people on 6 month placements
    • Helped charities win £350k in much needed grants, enabling them to keep delivering essential community works.
    • Mentored 90 start and scale up entrepreneurs,
    • Supported  7 women in construction develop their careers
    • Spoken to 900+ school children on career development
    • Founder Denise O’Leary awarded an MBE honour in January 2022.
    • Customer satisfaction rating 94%, 5 Star reviews on Glassdoor, Facebook and Google

    Written for young people, by young people. ‘Kickstart My Career’ is an online course created by Purpol to be commercialised via government frameworks, employers, and education establishments. Aimed at 16-24-year-olds looking to start their career, the course is being evolved into a self-service app perfect for those seeking new employment opportunities, or looking to improve their employability and understanding of what makes the ideal candidate.

    The course combines video-based learning with worked-through examples and practical exercises to help young people ’kickstart your career’.

    Utilising the metaverse - The ‘Kickstart my Career’ gamified app will be an agile intuitive, real-time learning tool that enables young people of limited work experience to learn and earn points,  developing career progression skills in a no risk environment, selecting an avatar and a job role to progress and improve employability. Building in the virtual world to provide commercial benefit in the physical world.

  5. If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):

    Total 248 words used.

    As “the metaverse” is essentially “cyberspace.” i.e. it doesn’t really refer to any one specific type of technology, but rather a broad (and often speculative) shift in how we interact with technology. We also recognise the possibility that the term itself will eventually become just as antiquated, even as the specific technology it once described becomes commonplace.

    We assume “the metaverse” can include virtual reality—characterised by persistent virtual worlds that continue to exist even when you're not playing—as well as augmented reality that combines aspects of the digital and physical worlds.

    By developing the ‘Kickstart My Career’ online course into a self-service app we are seeking to help those who want to help themselves improve their employability – an essential factor where the worlds economies are looking for more staff after the great resignation, specifically those with digital skills.

    Key attributes of app are matched to the seven stages of the online course:

    1. Finding a job and navigating through search engines and job sites

    2. Writing your CV and cover letter, using relevant information and proper formatting

    3. Develop skills that can benefit your CV and increase employability

    4. Navigating through the application process effectively

    5. Being a strong candidate in interviews through great conversational skills

    6. Dealing with denial, practicing positive mental health and keeping a positive mindset

    7. Achieving the goal of getting your job and learning how to prepare yourself for it

    This media development for Purpol takes us into new markets

  6. You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 141 words used.

    Giving back and encouraging the next generation is important.

    Please see websites:

    Kickstart my Career website https://www.kickstartmycareer.co.uk

    Kickstart my Career online course https://purpol-marketing-academy.thinkific.com/courses/Kickstart-my-career

    Attachments include:

    • Purpol Media coverage
    • Kickstart my Career App development - confidential
    • Testimonials from Students 2021 - 2023
    • Kickstart Internship Completion Form 0703 -020922 CS
    • Kickstart Internship Completion Form 0703 -020922 DP
    • Kickstart Internship Completion Form 0703 -020922 EG
    • Kickstart Internship Completion Form 0703 -020922 PT

    Information can be seen on the www.purpolmarketing.co.uk website and are detailed below:

    Investiture at Buckingham Palace for Denise O'Leary MBE - Purpol Marketing

    £1 Can Really Help A Charity, Win A Purple Designer Handbag And Other Purpol News! - Purpol Marketing

    Purpol Marketing - Kickstarting My Career 1 year on! - Purpol Marketing

    Purpol passes 160 Kickstart placement milestone - Purpol Marketing

Attachments/Videos/Links:
Purpol Marketing
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