Company: PT Bank Central Asia, Tbk, Jakarta
Company Description: Bank Central Asia (BCA) is is the largest private bank in Indonesia with the core business of transaction banking. As of December 2022, BCA has served more than 34 million customer accounts & processed around 66 million daily transactions through a network of 1,247 branches; 18,268 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Exhibition Experience
 Nomination Title: BCA's UMKM Fest - Festival for MSMEs
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 515 words used.
Genesis
PT Bank Central Asia Tbk. (BCA) is the biggest private bank in Indonesia. As the biggest private financial institution in Indonesia, BCA plays a big role in the revival of Micro, Small and Medium Enterprises (MSMEs).
MSMEs are one of the foundations of the national economy, with the proportion 99% of all existing business units. MSMEs have contributed to Gross Domestic Product (GDP) of 61.07% (9,580 trillion) and were able to absorb 96.9% of the workforce (117 million).
During pandemic in 2020, business lines are advised to move digitally to shield productivity during large-scale social restrictions. However, only 27% of MSMEs used digital ecosystem and utilized e-commerce. This concern ignites BCA to hold UMKM Fest (or Festival for MSMEs) pilot program in 2021 and nationwide in 2022 and 2023.
Goals
BCA’s UMKM Fest aims to provide MSMEs added value to be competitive with the latest market needs, especially with changes of transactions strategy during and after the pandemic era. There are three pillars of support on how BCA assists MSMEs:
1. Coaching & Mentoring
- Providing participants with a place to expand marketing through digital platforms,
- Giving discount promotions to increase participants’ transaction sales volume,
- Mentoring through webinars/seminars on procedures on marketing strategies.
2. Accessibility & Exposure
- Business Matching: Collaborating with the Embassy of the Republic of Indonesia, Consulate General of the Republic of Indonesia, International Trade Promotion Center, and Correspondent Banks to present potential buyers from various countries,
- Campaign Marketing: BCA exposed participants to advertising by BCA,
- Holding offline events so that there is amplification of the online event (BCA Expoversary, BCA Bangga Lokal (or Local Proud))
3. Business solutions
- Facilitating participants with QR digital transaction solutions,
- Providing financing products for business development
Development
In the development of UMKM Fest 2023, BCA considered some aspects, such as:
- Curation phase (Feb-Apr): Selecting local MSMEs of product categories art, fashion, health and beauty, food and beverage
- Coaching invitation and the after events (Sep-Nov)
- Collaborated with e-commerce platforms and ride hailing to onboard MSMEs to sell their product online through BCA UMKM Fest Online Event (Aug – Sep)
- Invited some sellers to offline exhibition event in one shopping center in Jakarta (Aug)
- Assisted sellers and invited them to the other BCA’s event to widen their exposure
Results
- Since 2022, 2000 MSMEs participated in BCA’s UMKM Fest; 45% of them witnessed an increase in funds and transactions; and 23% were successfully provided business financing.
- In 2023, there was an increase in sales volume and transaction frequency by 21.9% and 58.2% respectively,
- BCA has provided MSMEs with credit ratio of 14.5% and credit worth USD 7,281,473,
- BCA could assist 60 local MSMEs in international market through participation in export exhibition,
- Expanded partnership with digital platforms and young exporter communities to provide KUR financing,
- Issuing 1,000 free halal certificates for MSMEs (mandatory certificate from the government)
With all the pursuits to support MSME’s, BCA got awarded as The Most Recommended Retail Finance in Indonesia and Asia Pacific in 2024 dan The Best Retail Bank in Indonesia from The ASEAN Banker Global.
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
The success of this event cannot be separated from support and cooperation from BCA’s various work units such as:
- Business, Commercial, and MSME’s Division
- Business Development and Banking Transaction Marketing Division
- Banking Transaction Cooperation Solutions Development Division
- Individual Customer Business Development Division
- Strategic Information Technology Group
- Corporate Communication and Social Responsibility Division
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