Company: PRecious Communications, Singapore
Company Description: PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands as well as non-for-profit organizations to tell their story and connect to their audiences. Our clients' business success is our overall objective.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Medium-size
 Nomination Title: PRecious Communications
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
Vision: We craft personalized communication solutions to empower clients across Southeast Asia. We foster a culture of innovation and problem-solving, where critical thinking and adaptability are key.
2024-2025 Highlights: PRecious expanded its integrated offerings, focusing on content and digital solutions to drive measurable results for clients in Southeast Asia, a booming economic region. The agency successfully retained major clients while developing new content and digital services.
Regional Expansion: PRecious established a strong presence beyond Singapore, with core markets in Indonesia,Malaysia, Thailand, Vietnam, and the Philippines. Australia and Hong Kong were added in recent years.
Market Growth: The Philippines and Vietnam, entered in 2022, have already seen significant growth. The Philippines is projected to reach SGD650,000 in revenue by 2024 and have a team of over 10. Vietnam launched its first retainer clients and co-created a successful podcast series. Hong Kong was established to serve a key client's regional needs.
Financial Performance: PRecious is on track with its ambitious "10/20/30" plan for 2025. The company is close to achieving 20% year-on-year topline growth (up from 50% in 2022) and a 15% profit margin (up 1% in 2022). They are aiming for annual revenue exceeding SGD10 million.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Financial Strength: PRecious has established itself as a major player in the PR industry, boasting a roster of impressive clients. Palo Alto Networks stands out as a top contributor, generating over SGD 870,000 annually. LAC Global and Iconiq follow closely behind, each bringing in SGD 500,000. These figures, coupled with long-standing partnerships like the two-year collaborations with Palo Alto Networks and LAC Global, paint a picture of a financially secure agency with strong client relationships.
While financial success is impressive, PRecious goes a step further by actively contributing thought leadership to the PR landscape. Their dedication extends beyond traditional client services, fostering a culture of knowledge sharing within the industry.
- Industry Engagement: Agency representatives take a proactive approach, leading workshops and conferences like Wild Digital and Singapore Management University events. This showcases their expertise and willingness to educate others.
- Media Contributions: CEO Lars Voedisch and his team consistently publish insightful articles in esteemed publications like Forbes, Business Times, and Marketing Interactive. These contributions offer valuable perspectives on the evolving role of PR in today's world.
- Thought Leader in Action: Lars's own initiatives further solidify PRecious's commitment to thought leadership. His article on e27.co tackles the critical issue of communication in Asia's climate tech sector, highlighting the importance of effective messaging for solution adoption. Additionally, his participation in discussions like the Q&A on ESG communication and his upcoming podcast featuring industry leaders demonstrate a genuine desire to explore current trends and challenges in marketing, communications, and PR.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 220 words used.
PRecious Communications is a highly decorated PR agency known for its strategic approach across industries. Their recent achievements include:
- Double Win at PRCA APAC Awards (2024): PRecious' campaign for Palo Alto Networks secured top honors in both B2B and Multi-Country categories, showcasing their regional communication expertise.
- Best Insights Driven PR at Marketing Interactive Awards (2024): This win highlights PRecious' commitment to data-driven strategies.
- Multiple Wins at IPRS PRISM Awards (2023): PRecious' work with Palo Alto Networks garnered recognition in Outstanding Overall Corporate Reputation Program and Outstanding Regional Campaign categories, demonstrating their ability to build strong regional reputations for clients.
- Stevies Asia Pacific Awards (2023): PRecious was the only Gold winner in Most Innovative Public Relations category.
- APAC Stevie Awards (2022): The agency received Gold for Most Innovative Public Relations Agency and Lars,their MD, won Silver for Most Innovative Communications Professional.
Beyond awards, PRecious actively engages with the Southeast Asian startup community. Lars, their CEO, conducted workshops at Echelon X, equipping startups with storytelling skills for the regional market. He also moderated a fireside chat with YouTrip CEO, focusing on successful market positioning strategies. Team leaders further facilitated roundtable discussions on crafting brand narratives and leveraging podcasts for thought leadership.
This dedication to strategic communication and industry engagement makes PRecious a valuable partner for businesses seeking success in Southeast Asia.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 5 words used.
https://drive.google.com/file/d/1p5kA5HympRRKy28moV76Sb5wpQJfHkKo/view?usp=sharing
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