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The global pandemic of 2019-2020 brought unprecedented challenges to businesses worldwide, compelling them to adapt and redefine their strategies. As economic activities declined and digital migration surged, organizations sought innovative solutions to recover and thrive. In this context, PLDT's Philippine Digital Convention (PH Digicon) 2022: BOUNDLESS emerged as a guiding light, showcasing how businesses, regardless of size, could chart a course to success in a rapidly evolving landscape.
PH Digicon 2022: BOUNDLESS encapsulated the aspirations and determination of business leaders to transcend limitations and propel their enterprises to new heights. Drawing in a diverse array of global delegates from various industries, the event aimed to DISCOVER emerging trends, REALIZE limitless potential, ENGAGE with like-minded leaders, and EMBRACE the imperative of continuous innovation, uniting to revive Philippine businesses.
In preparation for the momentous event, PH Digicon adopted a hybrid format, combining physical and virtual components, to underscore its key pillars of focus:
- Technology & Humanity: Delving into novel business models and strategies.
- Evolution of Industries: Analyzing the transformative impact of technology on various sectors.
- Transformational Leadership: Exploring the qualities that drive exceptional leadership.
- Sustainability: Addressing environmental, social, and governance concerns in the business world.
- The event commenced with a captivating media launch that previewed new technologies, evolving strategies, and innovative approaches to conducting business. The main event featured the eminent Earvin "Magic" Johnson, CEO of Magic Johnson Enterprises, renowned philanthropist, and a symbol of boundless potential. His journey from basketball legend to multifaceted leader, advocate, and entrepreneur inspired attendees from diverse industries.
The convention framework encompassed three essential components:
- Plenary Session: A platform for headline speakers, global thought leaders, and technology experts to share insights and engage in panel discussions.
- Tech Leadership Forum: A series of informative sessions shedding light on technology trends and industry advancements.
Networking and Fellowship: An opportunity for delegates to expand their networks and enjoy performances.
PH Digicon 2022: BOUNDLESS spanned two action-packed days: Day 1 featured the opening ceremony, a thought-provoking plenary session covering topics such as Boundless possibilities, An Endless Journey of Transformation, and Defying Limits. Booth activities and a fellowship night provided ample opportunities for networking and camaraderie. Day 2 continued with Tech Leadership Forums exploring themes like Powering the Hyperscale Revolution, Building a Digital Nation through Next Wave Smart Cities, and Innovating Ahead of Customer Behavior and Demand.
The results of PH Digicon 2022 surpassed expectations. Physical delegates numbered 1,438, compared to 1,244 in the last physical PH Digicon in 2019. The virtual attendance was also impressive, with 2,642 unique log-ins, exceeding the 2021 virtual event's figure of 2,478.
The convention's impact extended far beyond the event itself, thanks to robust publicity and social media engagement. Media coverage garnered an impressive total of 96 features, including five in print and 91 on online platforms and blogs. Social media interactions reached 9,783,280, with over 11,261 engagements, reflecting the event's widespread influence.
Paid media engagements further magnified the convention's reach, accumulating a staggering 133,149,624 impressions and 816,796 clicks. Event responses numbered 8,209, while YouTube views for related content reached 614,104.
Nomination Title: PH Digicon 2022: BOUNDLESS
