pladis, Istanbul, Türkiye: HireUp

Written answers to the questions

pladis Türkiye launched HireUp, an artificial intelligence-based digital recruitment project that will digitalize and enable recruitment processes in 2023.

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In recent years, artificial intelligence technologies have created a major transformation in the business world. While the rise of artificial intelligence enables business processes to be carried out more efficiently, quickly and accurately, it also leads to revolutionary changes in human resources management. Artificial intelligence offers innovative and effective solutions by replacing traditional methods, especially in recruitment processes.

Global research clearly reveals how AI is positioned in the business world and what role it will play in the future. For example, according to the McKinsey2022 report, AI is projected to have a $13 trillion impact on the global economy by 2030.

A similar pattern is observed in Türkiye. According to TÜBİSAD’s (Turkish Informatics Industry Association) 2023 data, 45% of companies in Türkiye are actively using AI technologies and this rate continues to increase every year. According to a survey conducted by the Turkish Confederation of Employer Associations (TİSK), human resources and recruitment processess are among the areas where the use of artificial intelligence has increased the most in the business world. 

With this vision, pladis Türkiye launched HireUp, an artificial intelligence-based digital recruitment project that will digitalize and enable recruitment processes in 2023.

The HireUp Digital Recruitment project was developed by integrating an AI-based video interviewing system into pladis Türkiye recruitment processes. The Digital Video interviewing system works as a full-time recruiter searching for potential candidates to create a talent map through AI-based analytics technology.

The process with HireUp is as follows: 

-Hiring manager and HR recruiters determine the questions and criteria to be asked to the candidates regarding the qualifications of the position and the required competencies,

-Expected responses and possible responses to these criteria/questions are studied,

-Possible answers for each criteria are categorised as positive, negative and neutral, considering the company's competencies

-All these criteria are instructed to the artificial intelligence recruiter (HireUp) for the relevant position.

Now the HireUp AI recruiter is ready to interview for the relevant position.

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When the position is advertised, a video interview link is automatically sent to candidates who meet the pre-criteria. After the candidate answers the video interview questions, the AI digital recruiter starts analyzing the candidate's interview. The digital tool evaluates the candidate through natural language processing instead of word collection. In this way, the system can assess much more than just word recognition.

After all candidates are evaluated with HireUp, AI recruiter prioritizes and ranks candidates on the Recruiter Dashboard in the system. In this way, human recruiters have opportunity to continue process easily and objectively seeing the suitability of all candidates on a single dashboard.

HireUp AI-Based Digital Recruitment System stands out with the following aspects:

-High unemployment rate leads to a large number of applications for job vacancies, but most of these applications come from candidates who do not have the necessary competencies for the advertised positions. This makes it difficult and time-consuming for human resources departments to screen qualified candidates. Recruitment specialists often have to move on to the interview stage with prominent candidates without being able to evaluate all candidates fairly and equally. Thanks to HireUp, all candidates applying for positions can be interviewed and candidates are objectively evaluated with artificial intelligence without the effort of the recruiter. This process makes a very important contribution to providing equal and fair opportunities to candidates.

-In the processes where people are involved, the risk of bias and error is inevitable. With HireUp, the process has gained a much more objective form. HireUp's evaluation of candidates regardless of their school, graduation, gender, race is the biggest contribution to diversity.

-HireUp has automated the interview phase of the recruitment process, providing significant time and effort efficiency to the recruitment team. The system works like a recruiter who conducts interviews 24/7 and can interview a high number of candidates without time and effort constraints.

-With HireUp, pladis Türkiye has gained the competence to evaluate 100% of applicants and respond to 100% of candidates. With this project, pladis Türkiye received the "İnsana Saygı" award (Respect for People) from Kariyer.net.

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In addition to providing equal opportunities for candidates, fair evaluation and productivity benefits, HireUp also provides an important opportunity for pladis Türkiye's talent management processes to prepare for the future workforce. Thanks to HireUp, pladis Türkiye has established a talent production centre that conducts interviews 24/7 for critical roles and creates a pool of potential candidates in order to acquire the talent the company will need in the future. With HireUp, a pool of candidates are generated especially for positions that are frequently needed in the company. 

Supporting the recruitment process with a technology-based recruitment tool that adapts to the age with an innovative perspective also contributes positively to the brand of the employer. The satisfaction score of candidates who were evaluated positively or negatively during the process increased to 4.75 out of 5 after HireUp.

Thanks to HireUp, 2 interview steps in the recruitment process have become more efficient and recruitment specialists have gained over 12,000 minutes of productivity. Position closing time decreased to 32.2 days. (This period is 42 days in global standards and 37.2 days with the pladis standard method).

Although HireUp has not yet been commissioned for more than 1 year, it has returned on investment for ROI and even provided an additional saving of 1.56 million Turkish Liras.