Company: Nu Skin Enterprises
Company Description: Nu Skin Enterprises, Inc. (NYSE: NUS) is a leading beauty and wellness company, powered by a dynamic affiliate opportunity platform. Nu Skin operates in approximately 50 markets worldwide, helping people live, look and feel their best with products that combine the best of science, technology, and nature.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Products - Other
 Nomination Title: Nu Colour® Lash + Brow Serum
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Brand-new product released on June 22, 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 86 words used.
Nu Colour Lash + Brow Serum can help transform your lashes and brows in as little as four weeks. Our powerful formula is designed to give you lovelier lashes and brows by targeting their underlying nourishment and conditioning needs. That means lashes and brows that look longer, thicker, bolder, shinier, younger, and healthier—all in one. It’s the ultimate, clinically proven serum for all your lash and brow needs. Plus, it’ s ophthalmologist tested, formulated free of prostaglandin, and safe to use even if you wear contacts.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 97 words used.
After the launch of Nu Colour Lash + Brow serum, we received an outpouring of reviews on social media and online regarding our tested formula, with praise such as “this is by far the best lash and brow serum on the market” and “my brows and lashes have NEVER looked better.”
Beauty editors from top media outlets such as Cosmopolitan, POPSUGAR, Allure and more, received samples of the product and were amazed by the before and after results. NewBeauty magazine even featured Lash+Brow Serum in its list of “The Best Beauty Products Launching in July.”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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