Company: Nan Shan Life Insurance Co., Ltd., Taipei, Taiwan
Company Description: Founded in July 1963, Nan Shan Life Insurance Co., Ltd. is one of the longest-established insurance companies in Taiwan. Over the past half century, Nan Shan Life has upheld its corporate values of trust, care and integrity. It has endeavored to serve each policyholder from the customers’ perspective, and has been committed to promoting the sound development of Taiwan’s insurance market.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Services
 Nomination Title: Empowered insurance services: Targeted Cancer Products Combined with Care Support
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Providing Cancer Care Support Services: Warm Care at Every Critical Moment.
Cancer has remained the leading cause of death in Taiwan for 40 consecutive years. Nan Shan Life Insurance is actively safeguarding the health of the people, deepening the meaning of new insurance by combining products with services. In the product scope, we have designed exclusive cancer insurance policies tailored for different genders. In 2021, we launched a spillover policies exclusively for women on Mother's Day, and in 2022, we introduced another one exclusively for men on Father's Day, enhancing cancer protection for both women and men. In the service scope, we have conducted actual interviews with cancer patients to identify pain points and needs throughout their cancer journey. We have integrated services corresponding to different stages of the health journey, such as "Health Period - Treatment Period - Recovery Period," ensuring that policyholders have not only financial compensation but also supportive services akin to a reliable teammate throughout their battle against cancer.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 266 words used.
Innovative Product Design: Combining Customized Protection.
Nan Shan Life Insurance recognizes the distinct patterns of cancer occurrence in men and women, leading us to introduce the male-exclusive "QING YI XIANG TING Health Promotion Term Brother Cancer" and the female-exclusive " MEI LI XIANG SHOU Health Promotion Term Shero Cancer". These policies provide enhanced coverage for specific cancers such as prostate cancer, which is more prevalent in men, and breast cancer, which is more prevalent in women. Moreover, to promote health and cancer prevention, our products incorporate an overflow mechanism. By undergoing designated cancer screenings or receiving specified vaccines, policyholders can receive a "Health Protection Reward" of 2% annual premium. Additionally, if their annual health check-up results meet the standards, they can receive a "Health Promotion Reward" of up to 10% annual premium.
From Cancer Prevention to Cancer Fight: Care Provided in the Health Period, Treatment Period, and Recovery Period.
Apart from strengthening the coverage for male and female cancers respectively, the two policies also integrate services of Health Guardian Circle necessary for cancer prevention and active cancer fighting. In the " Health Period," we provide online nutrition courses, physician consultations, health check-up plans, low-dose computed tomography (LDCT) scans for lung cancer screening, exercise and fitness programs, and more. In the "Treatment Period," we offer second opinion consultations, cancer genetic testing, nutritional supplements, and other services. During the "Recovery Period," we offer a holistic range of services including caregiver matching, psychological counseling, comforting care packages, and more. We ensure that all the care needs of our policyholders are met with utmost professionalism and compassion.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 148 words used.
Product Protection Combined with Service Support: Becoming Your Strongest Ally.
Nan Shan Life Insurance is committed to providing cancer products with multiple overflow reward mechanisms. In 2022, the number of new policy contracts related exceeded 90,000, and the total cancer claims paid out throughout the year exceeded 433 million USD, assisting nearly 38,000 policyholders in alleviating the financial burden of high cancer treatment costs on themselves and their families.
In terms of cancer care support services, Nan Shan Life Insurance's Health Protection Circle offers eligible policyholders the opportunity to apply for complimentary care services. These services include "Disease Second Opinion Consultation," "Nestlé Health Science Nutritional Care Group," "Cancer Care Package," and "FarHugs Online Psychological Counseling." We aim to proactively provide services and offer the warmest companionship to policyholders facing health challenges. To date, our care services have benefited over 18,000 policyholders.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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