Total 478 words used.
One and only.
NBA Park is now open in Gramado, a charming city in the south of Brazil.
The largest NBA attraction in the world covers more than 43,000 square feet (and 150 employees), located in one of the most important destinations in Latin America (+ 8 million tourists per year), hosting more than 100 paid attractions and entertainment such as Nasa Park, Old Cars Museum, Mini World (Mini Mundo), wax museum, Snowland, Santa Claus Village, Turma da Monica (famous kids comics), among others.
Gramado is also known for its exquisite cuisine, chocolate factories and dozens of luxurious (and exclusive) hotels. The ticketed attraction features five spacious floors combining NBA Court, NBA Restaurant, NBA Store, NBA Coffee Shop and more than 15 fan attractions including: Replay Center, Museum (with the coveted Larry O'Brien Trophy), Combine, VR Station, Big Jump, Kids Lounge, Pop-A-Shot, Locker Rooms, Hoop Shot, NBA themed restaurant (with exclusively menu) and much more. Oh, there are four official mascots in the NBA Park: The Raptor (Toronto Raptors), Burnie (Miami Heat), Stuff, The Magic Dragon (Orlando Magic) and The Gorilla (Phoenix Suns).
In addition, NBA Park is a venue that will also serve community initiatives, partner activations, live shows, meet & greet with players, teams, 'Legends', etc.
NBA Park is a long-term platform to engage and connect Brazilian fans and a key platform for all areas of business and partners. The expectation is to receive 250,000 to 300,000 fans per year and a strong CRM plan to engage and collect leads. A visit to NBA Park is an immersion into the best of the league's universe for families and fans of all ages.
For the launch event, a strong 360° PR plan was developed (Content Team + Photo + Social Media & Digital Platforms + Press Trip with the main media outlets) and more than 50 accredited journalists (36 media outlets) attended and covered the events: the Preview - with ribbon cutting ceremony - and Official Opening (one day later). The main media outlets covered the first days of operation of NBA Park: CNN, ESPN, TV Globo (RBS), TV Bandeirantes, SBT, UOL, Meio & Mensagem, GE, PropMark, O Globo, Forbes, Melhores Destinos, Máquina do Esporte, the most important Sports, News, Trade/Marketing and Tourism media - highlighting CNN and ESPN pieces (four TV reports each).
The results were amazing: almost US$ 2 million in media return in only 2 days. Media, content creators and special guests enjoyed NBA Park in the Preview Event and on Official Opening Day. After two years of construction, the NBA Park is one of a kind. The main objectives are to reinforce the importance of Brazil as an international market for the league and, of course, offer an unprecedented experience to the passionate fans of all ages.
NBA Park is one more (strong) reason to love the game of basketball.
Nomination Title: NBA Park: One and Only
