Motor Culture Australia, Brisbane, Queensland, Australia: Motor Culture Australia

Total 173 words used.

Motor Culture Australia is Australia’s fastest growing premium motoring community offering exclusive events, discounts and giveaways to 350,000 + members.
Founders Tom Mcpherson and Thomas Fu launched the business in August 2020 when they were just 21 years old. In just 18 months, the company has achieved $20 million in revenue and is now expanding internationally, starting with the UK.
As long-time car enthusiasts, Tom and Thomas had observed negativity, exclusivity and toxic behaviour in the car scene. At car events, drivers would drive dangerously or erratically, the events would create traffic bottlenecks and the police would show up. They wanted a different experience and knew that other car enthusiasts most likely felt the same way.

Motor Culture Australia was launched as an inclusive, positive, friendly and safe community for all car enthusiasts - where people feel they belong no matter whether they’re a hardcore car enthusiast or not. This has helped drive a major cultural change across the motoring industry with competitors now following the model that Motor Culture Australia pioneered.

Total 114 words used.

The company quickly expanded from holding events to developing a membership platform, launching a partner discount program for associated services such as car detailing, running giveaways and launching a clothing and merchandise line.
Motor Culture Australia is leading the industry in technical innovation. The team undertakes all technical development internally including coding the website, establishing the online membership and partnership platform and developing the digital membership card. By keeping this work in-house they maintain full control over the quality of the work and timelines, and maintain the flexibility to make changes at short notice. They have also created a community which is inclusive, safe and supportive, which is unique in the Australian automotive industry. 

Total 92 words used.

Motor Culture Australia has also revolutionised how things are done in the industry through introducing technology and a subscription model never before seen in the industry. Subscribers pay a tiered monthly fee for access to membership perks including entry into giveaways. There are no fixed contracts and they can opt out at any time, with no need to renew. This set and forget approach underpins the company’s sustainable growth strategy. Likewise, subcribers have access to an inclusive community of likeminded people, connecting car lovers across Australia through in-person events and online interactions. 

Total 233 words used.

Key achievements to date have included:

- Building Australia’s fastest growing premium motoring community

- 350,000+ members from all walks of life now have a safe and inclusive space to connect, all acquired in less than 18 months

- $20 million in revenue in 18 months, with no outside investment

- Surpassing $1 million in revenue in third month

- 1,500 people and over 500-600 cars at every event

- Up to 10,000 members make use of the partner discount program, driving business to these companies and ROI for members

- Expanding into international markets, starting with the UK

- Pioneering a broader cultural change towards a safer and more inclusive environment for car enthusiasts

- 35% of members are women. This is unheard of in most car communities and events where usually its 90-95% men. This reveals that women car enthusiasts perhaps felt they didn’t belong in other communities, so the company is proud to have created a more safe and inclusive space for all car lovers.

- $200,000 in charitable contributions to date

- Total reach via all social and digital channels (Tik Tok, Instagram, YouTube, Facebook, website) is over 4 million a month with a seamless integration across online and offline channels

- Company of the Year in the International Business Awards, Brisbane Young Entrepreneurs of the Year in the PR & Events and Startup categories