Company: MONLOVE
Company Description: Founded in 2005, MONLOVE is a global leader in adapting brands and creative content for the stage, immersive experiences and digital media. A turnkey production house for concepts, stories, music, puppets, acrobatics, videos and interactive activities; Monlove brings to an unparalleled position of excellence, unforgettable moments.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Media & Entertainment - Small
 Nomination Title: MONLOVE
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 199 words used.
Led by the award winning creatives Ella Louise Allaire & Martin Lord Ferguson, MONLOVE is a global leader in the creation of content for stage, immersive experiences and digital media since 2005. A turnkey production house specialized in the adaptation of brands, with innovative concepts, stories, music, puppets, acrobatics, video mapping, and interactive activities. Monlove’s credo is to innovate with a message of love and hope to the world.
MONLOVE started as a music company, producing some of the largest productions in Las Vegas for Cirque du Soleil: "Kà," "Mystere," and touring shows "Alegria," "Saltimbanco," and Holiday on Ice. Additionally, MONLOVE produced library music for Hollywood films, TV shows, games, blockbusters "Avatar," "Conan the Barbarian," "Spiderman," and more.
In 2011, MONLOVE experienced a breakthrough by creating the immensely successful family production "Ice Age Live! A Mammoth Adventure" 20th Century Fox. The show toured 4 1/2 years and generated $100 million. Lately, MONLOVE has focused on live family productions including the smash hit "Scooby-Doo! and The Lost City of Gold," "The Nut Job Live," "Bugs Bunny's Extravaganza," and "All Systems are Go!” A Peanuts™ immersive educational experience for NASA.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
MONLOVE's first achievement was "Scooby-Doo! and the Lost City of Gold," a live show designed to educate and entertain the whole family, pleasing both parents and children. Released in January 2022, while the world was still shut down in many places due to the pandemic with challenges of transportation, covid tests, stoïcally Monlove opened to rave reviews this new family show which support values such as gender equality (2 boys, 2 girls,) team work, friendship, ingenuity, and respect. Following this major success, Monlove is currently preparing for a worldwide tour of Scooby-Doo starting in Abu Dhabi in March 2024.
MONLOVE has opened an innovative Immersive Educational Experience at the Kennedy Space Centre visitor complex in Cape Canaveral called "All Systems Are Go." The experience explains the Artemis missions which is to return humankind to the Moon and beyond, and send the first woman and first person of color. It features the beloved Peanuts™ characters, Charlie Brown, Snoopy and all the gang in an educational, fun, immersive experience with a comprehensive storytelling for all members of the family. The experience features as well an interactive pre show where the audience is welcome to use their smartphone for an egg hunt that triggers sounds to create a musical “symphony” with 300 smartphones. The show has already been enjoyed by over 14,000 spectators in less than two months, and was in the prestigious Indagare’s list of the Top Museum Exhibitions & More for Summer 2023 with Picasso and Lagerfeld exhibitions.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
Scooby-Doo! and The Lost City of Gold is a unique achievement because it incorporates high-end technologies, such as innovative video mapping where the actors interact with the video on stage (DOWN THE HOLE). In addition, it features a choreographed number where the Mystery Inc Van gets assembled from cafe tables, bar stools and finally takes off when a colourful hot air balloon inflates from the Van’s roof (DO THE SCOOBY-DOO). As well, the puppetry arts are significant and iconic. As exemple: we have a 2 puppeteers jaguar with fiery red eyes running after the gang. Most of the family shows on the market are designed as “cheap” pipe and drapes shows while Monlove’s shows feature technologies and know-how normally attributed to adult and rock shows.
In All Systems are Go! the mix of 220˚ projection (screen over 90 feet wide) combined with inspirational music, storytelling, science, video animation and puppetry arts makes for a unique environment.
The interactive preshow using people’s smartphones is very innovative as well. We often see interactivity with video and visuals, but this time we incorporated music segments based on the harmonic scale. So when 300 people participate in this egg hunt, although music segments are triggered randomly, it nevertheless results in a pleasing musical piece being created differently at every performance.
Throughout the years, MONLOVE has successfully persuaded blue-chip brands that they are the best at adapting them for live experiences while maintaining utmost respect for their messages, values and progress for our society.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 90 words used.
MONLOVE ° CREATORS OF HAPPINESS: https://vimeo.com/832674959
An overview of the illustrious achievements of MONLOVE.
DO THE SCOOBY-DOO: https://vimeo.com/832674959
Demonstrates the choreographed number where the Mystery Inc Van gets assembled from cafe tables, bar stools and finally takes off when a colourful hot air balloon inflates from the Van’s roof.
DOWN THE HOLE: https://vimeo.com/567630692/74171c2fae
Innovative video mapping where the actors interact with the video on stage.
ALL SYSTEMS ARE GO!:
https://vimeo.com/820963406/a3b64f5ace
All Systems are Go!” A Peanuts™ immersive educational experience for NASA.
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