Company: MobiFone Corporation, Ha Noi, Vietnam
Company Description: MobiFone is one of the three largest mobile networks with more than 30% market share. MobiFone is also the first and only mobile information network provider in Vietnam voted as the favorite brand of customers for 6 consecutive years.
Nomination Category: Product & Service Categories
Nomination Sub Category: Telecommunications - Product
 Nomination Title: Saymee - The innovative mobile network operator dedicated to young people.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Released on 14th April 2023, with the tagline “By young - For young”. Saymee is believed to be the mobile network operator created by Gen Z and born for Gen Z. In this way, Saymee demonstrates the spirit of ambition and innovation by providing GenZ with a unique mobile network experience meant to inspire and motivate the youth.
Not only does Saymee create products and services that are optimized to fit the needs of GenZ, but we also bring something new and different to the table.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 317 words used.
Recognizing the expectations and interests of genZ, the Saymee application provides a personalized interface with 12 alternative styles based on the zodiac signs, helping users easily select images and color preferences that match their aesthetic. Especially, Saymee app enables GenZ to purchase a SIM card according to their zodiac sign and based on their preference directly on the Saymee app or website, and activate SIM cards in just a few simple clicks! To place a high focus on building convenient and beneficial customer experiences, Saymee produces The "Learn and Test IELTS, TOEIC" function allowing free access to the tests and preparation. Saymee also offers the most modern and powerful Chat Ume GPT feature that utilizes the latest modern GPT chat platform. All users can enjoy these services without charging any fees. On top of that, Saymee's customers receive a plethora of trendy and fascinating features such as daily mood check-ins, fortune telling, tarot card reading, love horoscopes, and various categories which will appeal to and satisfy the young ones.
Saymee’s data plans are developed based on the actual needs of young people, including the necessity to be attached to social media. For this reason, Saymee offers users the convenient and advantageous feature of unlimited access to Facebook, Instagram, TikTok, and YouTube.
From 23:00 each night to 6 am the following morning, GenZ users will be offered free data access to social media, with no charges incurred.
Saymee has developed an innovative loyalty program for the Gen Z audience. Users accumulate “Meetik” points by checking in activities (such as daily mood checks, divination of love, tarot card reading, etc.) and use them to redeem vouchers and coupons to popular and relevant retailers like The Coffee House, Mixue, Grab, and CGV.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 336 words used.
Saymee and our bold steps
Saymee debuted with a fun and youthful image, which was both a strength and a challenge for Saymee. As a new mobile network operator enters the scene with a young audience, Saymee is motivated to offer innovative and attractive services to capture and engage our target customers.
Last April, Saymee officially launched our service to GenZ with an explosive launch event MeeUp in three venues across Vietnam (Hanoi, Da Nang, and Ho Chi Minh). The event has invited the presence of 17 great artists together with 34 KOLs, with the total number of participants in three venues reaching 10,000 people. The number of interactions during the event reached 170,605, and Gen Z participants received up to 3,400 presents.
Compared to earlier generations, GenZ is a very dynamic generation with an extensive range of needs when it comes to shopping. Because of this, Saymee has appeared by every means, allowing younger customers the utmost convenience possible.
- Through the direct sales channel, the mobile network operator Saymee reached over 2,000 high schools and universities nationally to set up convenient sales booths.
- Through the online sales channel, customers can easily access the official website, download the Saymee app, or through fan pages, e-commerce shops, and other online retailers to purchase their online SIM cards and have them delivered right to their door.
As a result of the ongoing efforts to bring our products to the GenZ community through multiple purchasing channels and promotional efforts, Saymee has gained close to 60,000 new subscribers in 2023. To date, the recorded revenue of Saymee for the period 2023 exceeded about $171,7 thousand. Customer satisfaction is our priority. Saymee proudly receives positive feedback from our customers and was rated as one of the most vibrant and modern applications. The truth is Saymee has been performing the role of an innovative provider in creating a new mobile network service designed for the young generation.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 169 words used.
References
- Official website: https://saymee.vn/
- Download app: https://saymee.vn/download
- Brochure: Attachment.
- Saymee Product Slide: Attachment.
- Saymee Simkit: Attachment.
- Sayme Mascot:Attachment.
- Saymee Esimkit:Attachment.
- Saymee Sale Booth: Attachment.
- Saymee Standee: Attachment.
- Newspapers:
| Attachments/Videos/Links: |
|---|
|
