Metrobank, Manila, Philippines: Grow With Metrobank

Company: Metrobank, Manila, Philippines
Company Description: Metrobank is the Philippines' second largest private universal bank, serving the Filipino people for 60 years. Through the years, it has generated stable and diversified revenue streams and developed innovative financial solutions with the aim to empower both retail and business clients with customized financial products and services fit to help reach their goals and full potential.
Nomination Category: Video Categories
Nomination Sub Category: Financial Services - Banking

Nomination Title: Grow With Metrobank

Date this production was first released/publicly viewed:

February 14, 2024
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Total 199 words used.

In the late 50s, then 28-year old Founder of Metrobank, George S.K. Ty, struggled to get a loan for their family business. This difficult experience set off a resolve in him to put up a bank that would provide funding to help other businesses grow. Since then, Metrobank remains true to this very foundation.

The Grow With Metrobank video is based on how we have enabled our customers to succeed as told from their perspective. It expresses our WHY, how we create impact in our clients’ lives and the positive ripple effect this has on communities. It highlights our unwavering commitment in the growth and sustainability of countless Filipino businesses across the country.

RESULTS

-Since its launch in February, the video yielded over 101 million impressions and 20 million reach on social media

-To rally employees, an internal video was produced to show that while our roles may vary, we are part of one team that delivers our promise to our customers.

-Employees understood that their work contributes to a bigger purpose. It made them aim for seamless ways of working to ensure we deliver what we commit to our customers. This was captured in a reaction video.
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Attachments/Videos/Links:

Grow With Metrobank
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