Company: Megaworld Lifestyle Malls - Taguig City, Philippines
Company Description: Megaworld Lifestyle Malls is the retail and commercial development arm of Megaworld Corporation, one of the Philippines’ largest real estate companies. As the country’s premier developer of lifestyle destinations with exceptional designs, offerings and experiences, its mission is to make happiness and meaningful connections a lifestyle for its communities.
Nomination Category: Sustainability Categories
Nomination Sub Category: Sustainability Initiative of the Year - in Asia, Australia and New Zealand
 Nomination Title: Park, Charge, Drive: Powering the Movement for Alternative Transportation via the Philippines’ First Mall-based Electric Vehicle Charging Stations
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Megaworld Lifestyle Malls, a renowned developer and operator of lifestyle destinations in the Philippines, has taken a proactive stance in addressing the pressing issue of pollution stemming from carbon emissions. Recognizing the detrimental impact of overcrowded streets and traffic on air quality, the company embarked on an innovative project to establish the country’s very first mall-based electric vehicle charging stations across its extensive network of townships and properties.
The promotion of Megaworld Lifestyle Malls' EV charging stations has yielded remarkable results and continues to generate awareness and information across properties. These charging stations have successfully served a substantial number of electric vehicles, including 293 cars and 832 e-scooters and e-bikes, totaling 1,135 vehicles. This has resulted in an estimated electricity consumption of 20,000 kilowatt hours, saving approximately 593 gallons or 2,233 liters of fuel. In monetary terms, this equates to savings of about $3,000.
By providing EV charging stations in their malls, Megaworld Lifestyle Malls aimed to address the lack of accessible charging infrastructure, which was a significant barrier to the widespread adoption of electric vehicles. This initiative not only aligned with their commitment to environmental responsibility but also positioned Megaworld as the pioneer in the movement towards electric transportation.
Megaworld Lifestyle Malls partnered with private sector organizations such as PGA Cars, eVAP, BYD Philippines, STAR, PESIN, and UNIDO to establish EV charging stations. The initiative dubbed "Park, Charge, Drive," was launched in Uptown Mall's Basement Parking in July 2022, followed by installations at Uptown Parade and Eastwood City in August and October, respectively. The charging facilities are free of charge and available for e-vehicles on a first-come, first-served basis. E-bikes and e-scooters can use the CHRG Post 5-JP with SAE J1772 charging connectors, while e-cars can utilize the wall-mounted BYD 7kW AC Charger with GB/T and CCS2 adaptors. The charging stations feature Pulsar Plus 22kW chargers, making them among the most powerful in their class. Megaworld Lifestyle Malls organized launch events attended by key government officials and executives, inviting major media channels and online tech publications for maximum visibility and publicity.
Additionally, Megaworld was committed to generating media awareness for its EV charging stations to spread the message of sustainability to every Filipino.
The company partnered with government entities to ensure regulatory compliance and align the EV charging program with the Philippines' sustainability goals. This collaboration leveraged government expertise, resources, and influence to promote and regulate EV charging infrastructure, thus enhancing the project’s credibility, funding opportunities, and fostering a collaborative approach to sustainable transportation.
The impact of this initiative extends beyond individual vehicle owners. By providing a reliable and accessible charging infrastructure, Megaworld Lifestyle Malls actively contributes to the government's efforts in improving air quality and reducing pollution in Manila, the capital city of the Philippines. These EV charging stations have become integral to the country's transportation sector, fostering an ecosystem of sustainable mobility solutions that promote environmental stewardship.
The launch of Megaworld Lifestyle Malls' EV charging stations garnered significant media attention, with an estimated media value earnings of about $50,000. Major news channels, print publications, online platforms, and industry-specific outlets covered the event extensively. This high media value reflects the interest in sustainable transportation and the adoption of electric vehicles. The widespread coverage played a crucial role in raising awareness about the initiative, reaching a broad audience and amplifying the message of sustainability and innovation across the media landscape.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 161 words used.
Megaworld Lifestyle Malls is a trailblazer in the world of premium retail, dining, entertainment, and leisure, offering an exceptional fusion of excitement, luxury, and convenience. With a portfolio of vibrant and iconic malls, Megaworld curates immersive experiences that captivate the senses and inspire a sense of wonder. As the Philippines’ premier developer of lifestyle destinations with exceptional designs, offerings and experiences, its mission is to make happiness and meaningful connections a lifestyle for its communities.
Megaworld Lifestyle Malls has consistently prioritized the creation of unique and experiential spaces, setting itself apart from conventional shopping centers. It has won numerous local and international awards over the years including Shopping Center of the Year (Philippine Retailers Association, 2019); Country Winner for Best Retail Development (Asia Property Awards, 2019); Gold Stevie for Use of Social Media (APAC Stevie, 2021); Brand Transformation of the Year (Retail Asia Awards, 2022); Mall of the Year and Marketing Initiative of the Year (Retail Asia Awards, 2013) and more.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Retail Asia Awards 2023
Winner
Mall of the Year - Festive Walk Iloilo
Winner
Marketing Initiative of the Year - #ExtraChristmas at Megaworld Lifestyle Malls
APAC Stevie Awards 2023
GOLD STEVIE
Innovation in Energy & Sustainability
Park, Charge, Drive: Powering the Movement for Alternative Transportation via the Philippines’ First Mall-based EV Charging Stations
BRONZE STEVIE
Innovation in Consumer Events
Newport Mall-seum: Championing and Bringing Filipino Artistry Closer to the Mall-going Public
BRONZE STEVIE
Innovation in the Use of Events
Dinagyang 2023 at Festive Walk Iloilo: Instilling Hope and Colorful Beginnings through the Philippines’ Biggest Festival"
Retail Asia Awards 2022
Winner
Brand Transformation of the Year - Greenhouse at Village Square Alabang
APAC Stevie Awards 2022
SILVER STEVIE
Innovation in Brand Renovation / Re-Branding
Greenhouse at Village Square Alabang
BRONZE STEVIE
Innovation in the Use of Events
Eastwood City Drive-Thru Pet Blessing
APAC Stevie Awards 2021
GOLD STEVIE
Best Use of Social Media - COVID-19-related Information
Safer and Happier at Megaworld Lifestyle Malls
SILVER STEVIE
Communications or PR Campaign of the Year - COVID-19-related Information
Safer and Happier at Megaworld Lifestyle Malls
SILVER STEVIE
Award for Innovation in Community Relations or Public Service Communications
Harvest to Goodness at Megaworld Lifestyle Malls
BRONZE STEVIE
Award for Innovation in Community Relations or Public Service Communications
Eat Out and Help Out: Megaworld Enjoins Customers to Support Local Businesses and Frontliners
BRONZE STEVIE
Award for Innovation in the Use of Events
Megaworld Lifestyle Malls celebrates pet love amid the pandemic in Eastwood City’s Drive-Thru Pet Blessing
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 240 words used.
Winning the Retail Asia Awards 2023 for "Mall of the Year" and "Marketing Initiative of the Year" demonstrates Megaworld's excellence in mall development and its innovative marketing strategies. These awards recognize Megaworld's commitment to providing exceptional experiences for its customers and the ability to stand out among competitors in the industry.
The recognition received at the APAC Stevie Awards showcases Megaworld's dedication to sustainability and community engagement. The "Innovation in Energy & Sustainability" award for its EV charging stations reflects its proactive approach to supporting alternative transportation methods and reducing carbon emissions. The awards for innovation in consumer events highlight Megaworld’s ability to connect with the public, promote local artistry, and celebrate cultural festivals.
Furthermore, the awards from previous years, such as the Retail Asia Awards 2022 and the APAC Stevie Awards 2021, indicate that Megaworld not only excels in its industry, but does so consistently. The recognition for brand transformation, brand renovation/re-branding, and innovative use of social media and events underscores the ability to adapt, evolve, and engage with its target audience effectively.
Comparatively, these achievements set Megaworld Lifestyle Malls apart from other players in the industry as the company’s commitment to sustainability, community engagement, and innovative marketing approaches distinguishes the mall developer as a leader in the industry, setting the standard for lifestyle and entertainment in the country.
Overall, the unique and significant achievements of Megaworld Lifestyle Malls reflect their commitment to excellence, sustainability, community engagement, and innovation.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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