Company: Mars Mexico
Nomination Submitted by: Porter Novelli
Company Description: Mars began operations in Mexico in 1988, and inaugurated it´s first pet care plant in El Marqués Queretaro en 1995. With 2 business segments: Mars Wrigley and Mar Pet Nutrition.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Pet Care
 Nomination Title: Pedigree - Gasolin
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
2022 year
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
https://porternovelli.box.com/s/7ggmw0frg059gc2getr38d8jxmpn7btc
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 25 words used.
What started as a goodwill delivery to a dog influencer, ended up into a BRAND awareness and social responsability campaign with a positive consumer impact.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 5 words used.
Donation: https://porternovelli.box.com/s/3w4jhes5fagpz9b0r5o29jretxdobddw ;
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