2018 Marketing & Creative Categories Judging Committee
Doron J. Fetman, CEO
Eff Creative Group, New York, NY USA
As an athlete, Doron J. Fetman knows more than anyone that experience with strategy and teamwork breeds success. Doron began his journey of entrepreneurship as a day trader in the 90’s while taking his family’s restaurant business to greater heights. His successful expansion and maintenance of the family business in his early 20’s was his first successful initiative as an entrepreneur, and there has been no going back. In 2003, Doron co-founded a brand of widely successful Kosher food concession stands across the country’s largest sports stadiums, which had previously never served any Kosher or Halal food to live sports attendees. His next endeavor was in 2006, when Doron co-founded what is now a widely used NASA-licensed technology to heat up frozen food in under sixty seconds from a vending machine. This technology enabled the distribution of sophisticated vending machines around the United States. His foresight and vision helped expand the Kosher vending industry to over 1,500 locations in less than a year, including airports, shopping centers, hospitals, universities, amusement parks, and stadiums. This serial entrepreneur’s achievements weren’t limited to the food industry. Doron was also an independent consultant who helped high profile clients launch both consumer and digital products to market, not just in the United States, but also around the world. He traveled across the Pacific and launched innovative products from Hong Kong, China, and Australia into North American markets, jumping on trends long before anyone caught wind of them.
Doron realized that his business acumen, strategic approach, and calculated execution would achieve its fullest potential when implemented with vertically integrated creative services. He saw that services such as design, development, and marketing cannot be effective in and of themselves. Instead, they must be cohesively tied to an evidence-based strategy. Doron founded Eff Creative Group, based in Times Square, New York, which is today an internationally renowned, award winning, vertically integrated creative agency that provides a multitude of services to clients in the digital and consumer product space. Fintech, Fashion, Health & Wellness, Food & Beverage, and Celebrity are just a few of the industries through which Eff Creative spreads its magic. From consumer product launches to digital platform development to social campaigns that hold global resonance, there is little Doron and his team can’t achieve. By 2017, Eff Creative Group saw exponential growth, ranking #403 on the prestigious Inc. 5000 list of America’s Fastest Growing Companies. In the summer of 2017, Eff Creative Group began to set up its sister office, Eff Creative PTE, LTD in Singapore, aptly named “The City of the Future.” The Singapore office is set to launch in the summer of 2018.
Doron currently lives in Manhattan, New York, and can be found coaching any of his four children’s sports leagues when he’s on a break from coaching his diverse team in creating state-of-the-art products for elite clients.
As a previous recipient of Stevie Awards in The International Business Awards and The American Business Awards, alongside being a judge for the Asia-Pacific Stevie Awards, Doron tells us: “I can attest that it is a great honor to be recognized by the Stevies in the industry, and it is important for every company that seeks acclaim to be a part of this amazing awards community.”