Company: MADAME COCO , ISTANBUL , TURKIYE
Nomination Submitted by: DEHA MAGAZICILIK EV TEKSTIL URUNLERI SAN VE TIC AS
Company Description: Madame Coco, which is the leader home textile and decoration company founded in 2011 in Istanbul, is now operating in 17 different countries with its 370 stores. Reaching a sales area of over 100 thousand square meters in its stores in 18 countries, the brand also operates on Madamecoco.com and Madame Coco mobile applications. Offering elegance with products inspired by its unique design.
Nomination Category: Website Categories
Nomination Sub Category: Retail
 Nomination Title: Madame Coco New E-commerce Website
- When was this site or blog first published?
The website http://www.madamecoco.com was first published in 2012. Over the years the site passed over a great progression, while at last the site passed to a new re-design with a new system infrastructure on 29th March 2023. With its new design and features, madamecoco.com has become the candidate site that has the best user experience in Turkey’s retail sector.[REDACTED FOR PUBLICATION]
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 167 words used.
Along with company vision of Madame Coco, http://www.madamecoco.com has the objective of being the most loved and preferred household products’ e-commerce site in Europe and the Middle East in the next 10 years. After the re-design project was launched on 29th March 2023, madamecoco.com has not only elegance and simplicity in its design but also many user-friendly features in its site. Website reached its target to make users navigate among inspiring products for living spaces and place orders easily. [REDACTED FOR PUBLICATION] We have social media accounts inspiring our millions of followers and giving the chance of ordering online easily. For instance; just Madame Coco Instagram account has 3.2 million followers.
https://www.instagram.com/madamecocotr/
https://www.facebook.com/MadameCocoTurkiye?fref=ts
https://twitter.com/MadameCocoTR
https://www.youtube.com/channel/UC5iXwBuIzfSWT8TrsF0bhZQ
https://tr.pinterest.com/madamecocotr/
https://www.linkedin.com/company/madame-coco/
- List the appropriate creative and production credits for this entry:
http://www.madamecoco.com has many feautures, serving to its users excellent shopping experience.
- Main Categories: The site serves to its customers under 10 Main Categories and many sub categories, which are to navigate among special design products of Madame Coco.
- Product Detail : madamecoco.com has built a special studio for theme based and detailed product images’ photography. These images enhance the design of the site.
- AI Based Search and Filter : AI based Search and Filter features give the users the oppurtunity to reach the products easily and compare them along their alternatives.
- Buy The Look: By this feature on the main page, madamecoco.com presents full theme of decoration ideas to its users. The user can add the all products of the theme to his/ her cart at once and place an order easily. https://www.madamecoco.com/temayisatinal
- Marketplace Integrations: We have system integrations with the biggest marketplaces like Trendyol, Hepsiburada, Skroutz etc. in Turkey and Europe region.
[REDACTED FOR PUBLICATION]
- Campaigns: On Campaigns page the user has the oppurtunity to reach not only various campaigns of Madame Coco stores, but also online-only offers.
- Blog : Blog page gives lots of tips and ideas from planting to cooking to its users who are mostly interested Home and Living theme.
- Corporate Sales: On site madamecoco.com , the site gives the corporate firms, HORECA establishments [REDACTED FOR PUBLICATION] the easy of giving B2B orders online, with its wide product range and competitive prices.
- Social Responsibility: madamecoco.com site has placed AFAD category and prepared the operation steps to give orders for the earthquake victims in earthquake cities of Turkiye.
91% of Madame Coco consumers are women and we support improving the Women in Business Life community with 64% of woman's gender employee share.
Madame Coco cares about sustainable supply chains and relatively small companies in charge of producing from their own local sources. [REDACTED FOR PUBLICATION]
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