Company: Luxoft a DXC Technology Company
Company Description: Luxoft, a DXC Technology Company delivers digital advantage for software-defined organizations, leveraging domain knowledge and software engineering capabilities. We use our industry-specific expertise and extensive partnership network to engineer innovative products and services that generate value and shape the future of industries. For more information, please visit luxoft.com
Nomination Category: Product & Service Categories - Content & Content Technology Solutions
Nomination Sub Category: Sales & Marketing Intelligence Solution
 Nomination Title: The Digital Assessment Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The first Luxoft digital assessment was launched in December 2022.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
Luxoft’s Digital Assessment Platform (DAP) is an automated, easy-to-use online tool for creating customized self-assessments, residing on Luxoft.com. It was developed by our Digital Marketing team as an innovative form of content that positions Luxoft as a technology consultant by helping clients and prospects evaluate their maturity levels in specific domain areas.
We worked closely with Luxoft solution owners and subject domain experts to create human-like interactive assessments tailored to specific solution areas. By answering a series of multiple-choice questions, users get instant, valuable insights from the very first touch point, including a detailed report on their domain-specific maturity scores with actionable recommendations based on their particular business and technology needs.
Benefits:
- DAP’s fully automated process enables marketing and sales teams to collect and process data in real time, saving capacity and money to better serve clients’ needs in specific industries.
- For Marketing, it nurtures an image of our company as a knowledgeable technology partner and attracts new leads.
- For Sales, the platform provides an effortless way to start conversations with prospects, gain a quick understanding of their needs and shorten the sales cycle.
- Clients benefit from a fast self-assessment process that generates domain-specific insights which sales representatives can also use for business development and industry benchmarking.
Features:
- The platform can be utilized in multiple scenarios: as a virtual web-based tool, on a tablet at events for booth visitors, as a pre-sales tool for one-on-one pre-sales meetings, with new and existing clients at various stages of the business relationship, and to collect information on an ongoing project from different departments.
- DAP is fully and easily adaptable. It includes an Assessment Builder tool which allows every block and element on an assessment page to be customized via a dashboard. Each assessment can be designed not only with different content, forms and visuals but also with unique user journeys. No matter what business challenges, target audiences or industries need to be addressed, an assessment can be designed to accommodate them.
- DAP is a secure, proprietary PAAS software built on top of open-source technologies featuring enterprise-level security and deployment at scale.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 349 words used.
The assessment tool proved to be a unique and innovative technological solution and content form that shows exceptional effectiveness in marketing, sales and B2B communications. Unlike more traditional forms of content – blog posts, e-books, videos, etc. – DAP can be adapted to the market and scaled across all lines of Luxoft’s business, allowing us to take a more user- and industry-centric approach for higher levels of engagement. The tool has also proven useful for engaging customers in multiple scenarios, not just as a first touch point with a new client on our website but also at industry events, one-on-one pre-sales meetings and as a conversation starter with already existing clients to expand our relationship in new areas.
As the product was launched in December 2022, we are still at the beginning of our journey, but DAP has already resulted in some high-level sales engagements. It’s also received very positive feedback from internal stakeholders
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“Luxoft’s Marketing Team did a great job with DAP for our claim’s offering. This gave us the resources to move fast and lean. We’re increasingly impressed by the client focus and problem-centric approach demonstrated by the team.”
Jeremy Owenson, Account Director
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“DAP is a powerful universal tool, which can be used to both drive lead generation and shorten the sales pipeline, supporting our sales reps. Kudos to our experienced and highly skilled Luxoft Marketing Team for the great job done!”
Suat Kusefoglu, Advisory Director, Luxoft Automotive
We also ran a highly targeted DAP launch campaign for our Digital Claims assessment on LinkedIn and Facebook. Here are some of its key metrics vs. forecasts, showing impressive results after only 30 days of active promotion:
- 76K+ (102% of our expected goal) targeted impressions on LinkedIn and 19K+ on Facebook
- 200+ (244% of our expected goal) engagements, including social reactions, content downloads, email opens and site visits
- 50+ visits to Luxoft’s LinkedIn profile
- 15+ lead contacts to get in touch with by direct outreach, documented in a single tracker with names, departments and actions taken
To date, five assessments have been launched with ten more scheduled.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 116 words used.
The “DAP Overview” and “DAP User Journey” attachments provide a more detailed explanation of how the platform works and how it is used. To see DAP’s visual design and ad campaign, refer to the “Luxoft DAP Video” and “Luxoft DAP Creative Files” attachments respectively. The “Luxoft DAP Results” attachment presents the metrics of our online launch campaign.
All of the above files (except for “DAP Overview”) are based on one assessment (Digital Claims Assessment) which was created for the Insurance industry.
We would be happy to share with you a demonstration of our Assessment Builder or DAP tool in general with a more detailed description of its features via a live meeting session at your convenience.
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