Total 200 words used.
We intended to completely renovate our website, which had been providing disorganized user experience and failing to adequately showcase our new generation products. The main objectives
Compliance with Google Core Web Vitals Criteria
Highlighting Cloud Products
UI, UX, SEO, Performance, Speed Improvements
Migrating logofirsatlardunyasi.com.tr under our main domain logo.com.tr
Through the project;
Customer journey map re-designed to simplify user experience (End-user and internal stakeholder reviews, Hotjar and Google Analytics analysis to detect pain points, site bugs, low-performing areas)
Both Asset and code minifying and lazy-loading applied to reduce loading time
5 new integrations were developed in order not to log all the data within website database, instead the integrations allowed us to syndicate data from other platforms promptly.
A/B tests were applied post-launch to determine the best and the worst performing web funtions/designs
The previous site achieved successful results in only one of the six key Google Core Web Vitals criteria while the new site achieves 4/6.
Within one month the following improvements were observed (compared to the same period - previous year):
6% decrease in page loading time
6.5% increase in total page views
35% decrease in bounce rate
25% increase in conversion rate
Nomination Title: logo.com.tr - Web Redevelopment Project
