LLYC - Marketing Campaign of the Year - Food

Company: LLYC
Company Description: We are a global communications and public affairs consulting firm. We help our clients make strategic decisions within the disruptive and uncertain context in which we live, taking into account their reputational impact. And we collaborate with them to successfully execute them so that they can achieve their business goals, defend their social license to operate and increase their prestige.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Food

Nomination Title: Positioning Paraguayan meat in Chile

Specify the date on which this campaign or program was launched: The launch was in September 2020. The campaign lasted four months.

The origin of the problem was that in Chile the most consumed meat was Paraguayan, however, the origin of the meat is unknown. The campaign was based on giving the origin of the meat. The geographical area of ​​the program was Chilean territory. Measurable goals include Facebook followers, Instagram followers, post interactions, web access, and newsletter subscribers. This campaign was carried out from September 2020 to December of that same year.

The work plan included 5 months, with milestones to be surveyed. The first month of work is the preparation of content, graphic pieces, generation of channels, web, social networks, identification and contact with ambassadors and influencers and client approvals

-6,613 followers on social networks
-34,174 accesses to the website
-662 newsletter subscribers
-68,390 interactions with our content

In terms of KPI's:

4,561 followers on Facebook
725 followers on Instagram
34,081 total interactions
8,418,250 users reached
13,575 accesses to the web

Launch of the meat contest in November in which the following were obtained:

403,196 users reached
386 interactions with posts
292 new subscribers

Work team:

Marcos Sepúlveda
Isabella Rossin
Nicolás Peñailillo Catrileo
Diego Schiaffino Tyrer
Catalina Palma
Francisco Pincheira Pavez
Diego Olavarría