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Company: LLORENTE Y CUENCA MADRID, SL
Nomination Submitted by: LLORENTE Y CUENCA MADRID, SL ESB82894122
Company Description: We are a global communication, digital marketing and public affairs consultancy firm that helps our clients take proactive strategic decisions, with the necessary creativity, innovation and experience. We contribute to ensuring that our clients achieve their short-term business goals and set out a roadmap to defend their social license to operate and enhance their prestige.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Large
 Nomination Title: LLYC
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
What started out as a communications startup, 27 years ago with only a handful of employees, has now grown into a global communications firm with services in digital marketing, creativity, deep digital and public affairs, who embrace many brands in its core (APACHE; CHINA; BESO; and BAM). Our solid team of over 1,100 brilliant minds, works closely with clients, listening to their needs and helping them to achieve their goals with innovative proposals.
Consolidating its international position, our brand has 20 offices in 12 countries, in Europe and the Americas. The firm also delivers its services through affiliated companies in the rest of the Latin American markets, thus enabling projects to be carried out in this region from Europe.
Since 2019, LLYC has been an associate member of FGS Global, a strategic communications and public affairs consultancy that has a network of more than 700 professionals, in 18 countries, to which the firm's clients have access, allowing them international collaboration and reach.
All these achievements have made LLYC the first communications consultancy to be listed on the Spanish stock market. What is our secret? Our commitment to customer-centricity, a competitive business model, solid development strategy and our multidisciplinary team.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Growth and Strategic Acquisitions
As we mentioned, the last 2 years has been a period of outperforming through volatile times, and we have been recognized for it. During this period, we acquired 4 companies to adding values and growth our services offer: APACHE, a Spanish performance and digital marketing firm, CHINA, a Spanish creative agency, BESO, a Mexican deep digital services and creativity agency and BAM, a leading PR and digital marketing agency serving venture-backed and established technology companies. In this way, the spotlight has centered on the digital and creative transformation of the business through creative minds and effective data.
Our commitment
We have sought to offer a high degree of specialization in our services, integrating global solutions in the deep digital field, and offering clients cutting-edge digital solutions.
We specialize in 18 different areas, providing comprehensive and innovative solutions to address specific challenges. In 2022, we further enhanced our value proposition in digital influence, technology, creativity and digital marketing (Deep Digital Solutions)
LLYC Foundation:
LLYC has fulfilled its social contribution through the LLYC Foundation in 2022. Four projects (2 local and 2 global) through 11 initiatives were implemented during the last 12 months, involving 415 volunteers from all the countries where the company operates. Under this corporate volunteering model, LLYCERS contributed their time, expertise and creativity to benefit 43 social entities and transform the lives of 859 people worldwide.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Financial information
In spite of uncertainties triggered by the war in Ukraine and its impact on the global economy, the audited figures for LLYC’s 2022 results revealed significant growth. Total revenues netted €89.5 million (+39% versus 2021) and operating revenues stood at €72.7 million (+36%). Recurring EBITDA improved by 26% to €16 million and consolidated net income rose by 30.6% to €7 million. The company has virtually doubled in size in two years in terms not only of total and operating revenues but also EBITDA (+90%).
Also LLYC has promoted new services in the last year to continue to add value in the communications, public affairs and digital marketing market. LLYC also continues being committed to the LLYC Venturing project, a corporate venture initiative to invest in technology-based communication startups in early stages. In the past year we have made 4 investments in Digital Audience, Erudit, Vottun and Epinium.
Awards and recognitions
The transformative creativity and innovation we bring to our clients' projects has been recognized internationally with 120 awards, including the industry's most emblematic awards such as Cannes, El Ojo de Iberoamérica or IPRA with many campaigns of the group such as Havaianas, Signs Soup, Uniformonday, Bihar or Seed for the Future.
Such renowned recognitions have allowed us to position ourselves as the most awarded PR agency in Spain on the Ibero-American Grand Slam Ranking. These attest to the creative capacity, innovation and quality of the projects that the firm has developed together with its clients.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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