Company: LickYourPhone Media
Company Description: LickYourPhone Media is Australia’s leading hospitality marketing agency with a hungry audience of over 2+ million people! Social media is our bread & butter! We are masters in converting followers into customers. We've built trust with millions of people that listen when we talk! We have the power, strategies & knowledge to connect businesses with hungry customers.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Small
 Nomination Title: LickYourPhone Media
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 187 words used.
LickYourPhone Media is an award-winning social media and marketing agency launched by 2022 Social Media Marketer of the Year, influencer and food obsessive Rita Agoulian. We create high impact, cost effective social media and marketing strategies for the hospitality industry.
We have a social media reach of 53 million and growing, thanks to LickYourPhone’s extensive social media following and partnerships with E! News, NBC Universal, Insider and LADbible, which we leverage alongside our industry-leading expertise to propel our clients into the spotlight.
We’ve partnered with over 70 clients to date - including global heavyweights like McDonald’s, Coca-Cola, Cadbury’s, Hungry Jacks, Krispy Kreme, and Pepsi - crafting bespoke strategies which tap into the power of social media and events to create buzz, drive brand awareness, generate bookings and create rapid business growth for hospitality businesses without them needing to spend a dollar on advertising.
Social media is our bread & butter! We are masters in converting followers into customers to such a viral degree unmatched by our competitors. We deliver exceptional results by offering comprehensive, long-term social media and marketing roadmaps while forming deep bonds with our clients.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 245 words used.
Explosive Growth
Our revenue has more than doubled year-on-year over the last two financial years [REDACTED FOR PUBLICATION]. Headcount has grown from two to 11 in the last year. Considering the devastating impact of the pandemic on our customer base - hospitality businesses – LickYourPhone's growth is an extraordinary achievement and testament to our team's sheer hard work and expertise.
In the last year, we've diversified into events to complement our social media offering. A recent event saw a 10-fold return in just one week, generating $50,000 in sales from a $5,000 investment.
Our 'work hard, eat harder' Team
We've built a team of passionate social media strategists and foodies who love to come to work each day and are customer-focused and results-driven. We're hungry for success!
Rita provides one-on-one mentoring with all staff twice a week as well as regular training, enabling staff to learn everything from social media strategies, to commercial acumen and customer service.
Awards Abound
LickYourPhone Media has built a reputation as one of the industry's most exciting and successful social media marketing agencies. We are a multi-award-winning business, taking home five award wins in 2022, including in the Women's Small Business Champion Awards, Social Media Marketing Awards and the Stevie Awards for Women in Business, as well as being shortlisted in another 10.
Industry Innovation
Our future focus will be launching a new SAAS company, offering an industry-first marketing software solution.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 229 words used.
Early on, getting clients to trust our approach was challenging as it ran counter to the traditional media agency advice. However, that trust has been rewarded by results irreplicable by traditional industry ‘norms’.
With a virtually unheard of 100% strike rate when it comes to making client campaigns go viral, LickYourPhone Media has worked with over 70 clients - primarily restaurants, cafes or food brands - to tap into the power of social media to create buzz, generate word of mouth referrals and attract new customers. LickYourPhone Media converts followers into customers without any ad spend.
Algorithms change constantly, so we must find creative ways to get the highest reach and most engagement, often chucking out our previous plans because they’re no longer effective. There’s no viral rule book to refer to - we use instinct, innovation, intensive research and experience to figure out the optimum strategy.
Walking the talk has meant more than just being a marketing partner to our clients. The work we did for many restaurants in the last two years literally saved them from going under. We showed them how to innovate, switch to delivery, re-engage with lapsed customers, communicate their menu choices and appeal to a broad cross-section of the public.
LickYourPhone Media’s track record of success, strategic offering and rapid growth make us a compelling industry leader with more exciting developments to come!
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 8 words used.
1. Supplementary Evidence document
2. LickYourPhone Media website
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