Company: KYK HAIR CARE
Company Description: KYK HAIR CARE is a product based company manufacturing innovative professional hair care and styling products at affordable prices. KYK HAIR CARE is a family owned business, founded by Kristina Youssef a 34 year old young mum of two. KYK HAIR CARE has a cult following on social platforms that reach customers all around the world for its award winning products.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Small
 Nomination Title: KYK Hair Care
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
KYK Hair Care, founded by esteemed hairstylist Kristina Youssef, boasts a rich history rooted in innovation and expertise. With over 14 years of industry experience, Kristina's journey from self-taught enthusiast to industry luminary exemplifies boundless dedication. KYK Hair Care stands out as an internationally recognized brand, delivering professional salon-quality products that redefine industry standards.
Notably, KYK Hair Care commands significant influence in the digital realm, evidenced by its status as the most followed hair care brand on TikTok. Kristina's deep understanding of hairstyling products and techniques culminates in a diverse range of salon-grade offerings. From sold-out educational publications to global hairstyling workshops, Kristina's expertise has garnered widespread acclaim.
The brand's accolades include the 2023 Small Business Champions Award and Bronze at the Stevie International Business Award's for Company of the Year 2023. Endorsements from celebrities like Paris Hilton and Saweeti underscore KYK Hair Care's global appeal.
With products like the award-winning Magic Dust Volume Powder and Root Me Scalp Serum, KYK Hair Care continues to innovate, offering solutions for common hair-related issues. With over $4 million in sales, the brand remains a titan in the business world, promising consumers a journey to hair brilliance fueled by passion, expertise, and recognition.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 232 words used.
KYK Hair Care stands as a beacon of innovation and success in the hair care industry. From its modest beginnings to global acclaim, KYK's dedication to excellence has propelled it to remarkable heights. With top-quality products and a commitment to customer satisfaction, KYK has earned widespread recognition and inspired countless individuals worldwide. As we explore KYK's achievements, we witness the profound impact of its vision on the industry landscape. Here are a few:
- ROOT ME Scalp Serum: Tripled sales, consistent sell-out
- Largest industry event in Australia: $15,000 ticket sales, $32,000 product sales
- Global expansion: Presence in 117 countries, multiple sell-outs
- Expanding KYK Hair Care into retailers, selling over 30,000 units of best-selling product 'ROOT ME' and record breaking months of over 2,000 orders and over 8,500 units processed
- Social media prowess: 370,000+ Instagram followers, most followed hair care brand on TikTok (373,000+ followers)
- Press recognition: Featured in Daily Mail, 9Honey, WHO Magazine, and international press (25+ million circulation)
- Rebranded packaging: Facilitated entry into more retail stores
- Prevention Hair Awards 2023:
- Magic Dust Volume Powder: Best Volumizing Powder
- Prevention Hair Awards 2024:
- Kurled X3
- Tame Me Smoothing Wand
- CEO Magazine Executive of the Year: Kristina Youssef, finalist in Start-Up Executive category
- KYK Hair Care hit $4 million in revenue.
- Range of styling products available across Amazon's Next Day Delivery in USA, Canada, Europe & the UK.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 242 words used.
KYK Hair Care has emerged as a trailblazer in the hair care industry, marked by exceptional achievements and milestones. From tripling sales of its ROOT ME Scalp Serum to commanding significant presence in 117 countries, KYK's journey reflects resilience and innovation. Notably, the brand's stellar performance at the largest industry event in Australia, generating $15,000 in ticket sales and $32,000 in product sales, underscores its growing prominence.
Expanding into retailers and selling over 30,000 units of ROOT ME showcases KYK's ability to meet consumer demand and achieve record-breaking months. Moreover, its social media prowess, with over 370,000 Instagram followers and the most followed hair care brand on TikTok, amplifies its reach and influence.
Press recognition from prestigious outlets like Daily Mail and WHO Magazine, along with multiple accolades such as the Prevention Hair Awards, reaffirm KYK's commitment to excellence and innovation, leading to over 25,000 in press circulation and $340,000 press value across Australia alone. Kristina Youssef's recognition as a finalist for Start-Up Executive of the Year by CEO Magazine further validates KYK's visionary leadership.
These achievements set KYK apart in the industry, demonstrating its ability to surpass expectations and set new standards. Compared to competitors, KYK's rapid growth and widespread acclaim showcase its unique position and potential for future success. From its humble beginnings to its current global stature, KYK Hair Care continues to redefine the hair care landscape, inspiring consumers and industry professionals alike.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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