Company: KoçZer
Nomination Submitted by: Business Awards Consulting
Company Description: KoçZer HR team, which has kept the employee experience at the core of all its activities, has reviewed all HR practices and designed new and innovative employee-centered practices in order to support the loyalty and wellbeing of its employees and to retain their talents, which are very valuable for the company.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Supply Chain Management Solution
 Nomination Title: Promena
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Promena established in 2001 and Joined KOÇZER in 2013.
KOÇZER technology team redesigned Promena with brand-new features in 2021-2023, the product is constantly being revised.
This submission focuses spots on the developments in 2022-2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 341 words used.
Promena is the pioneer and leading sourcing solutions provider in Turkey with a large customer base and a strong market position. Promena, Turkey's first brand in its sector, has become one of the world's leading procurement and supply chain solutions, with an annual transaction volume of more than 5 billion dollars, 8 resellers in 3 continents and over 170 customers.
Promena combines its professional approach and experienced team with high-tech and offers local and global companies of all sizes the opportunity to digitize their procurement processes especially with its e-procurement, e-tender, expense analysis, supplier management, and marketplace modules, and provides an end-to-end solution to the customers for their supply chain in various projects and thousands of categories.
The Promena platform, managed with an agile management methodology, is constantly being developed and gaining new features with feedback from users, needs analysis and teachings from global benchmark studies.
While Promena can serve companies operating anywhere in the world with its 13 language options, it stands out from its peers especially with its flexible and modular structure. Customers can purchase the selected Promena modules or they can buy the whole platform. Promena makes a difference with its easy adaptability in parallel with customers' workflows.
Since 2022, Promena launches its new features:
With the Supplier Marketplace Project, the suppliers registered in the system with the reference of Promena users are gathered in a single pool, providing easy access to new suppliers with references from at least one company, while providing the suppliers with the opportunity to reach new companies.
An online demo and sales opportunity have been provided for the Fast RFQ module, one of the most requested solutions of Promena, for companies that have not yet used Promena and want to experience it, thus allowing more companies to experience Promena with one click. A first in the sector, Promena can be purchased via web without even contacting the Promena team.
With the ChatBot application, the 1st Level support requests were answered quickly and accurately by robots, thus reducing the solution time and increasing efficiency.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 348 words used.
Promena provides services to more than 170 customers in 13 different languages, with an annual transaction volume of over 5 billion dollars.
Provides services in more than 100K processes with over 50K local suppliers and over 10K global suppliers.
In 2023, the gross profit of KOÇZER from technology platforms increased by 55 % and gross profit from Promena increased by 66%.
Promena's success has been reflected in its numerical performance despite the challenging economic conditions and difficulties in the supply chain in 2022:
Promena has maintained its position in the ISG Provider LensTM Report, in 2022 and 2023as well. By securing a place among global giants, Promena has become the first Turkish company to make a name for itself on the international stage, solidifying its reputation. In the report, Promena is shown in the “Purchasing Platforms” category as a “Product Challenger”. Promena achieved entering the report three years in a row.
The Report states Promena’s Strengths as:
Customized solution offerings: With its five modules, Promena offers customized support for strategic sourcing and procurement platforms, ensuring a sustainable and transparent procurement experience. Promena’s next product launch is set to be of a platform that enables seamless management of end-to-end purchasing processes.
Focus on investing in product development: Promena is investing in developing and enhancing its procurement solution, with a focus on user experience. The company is planning to increase the number of APIs for its e-sourcing module to better integrate with ERP systems. It also aims to increase the number of product packages that can be sold online and plans to add, Contract Management, to its product portfolio.
Since 2019, Promena has also been included in the 50-to-Watch List and Solutionmap lists of Spendmatters, the most competent and best global analysis and reporting institutions, offering industry analysis to purchasing professionals.
Promena has been recognized as a Data Quadrant Gold Medalist in the 2023 evaluation by Software Reviews, a platform that provides user assessments in its respective industry. Additionally, Promena has earned the Top Rated badge, highlighting its status as one of the most highly recommended solutions on the site.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 228 words used.
In order to present a more holistic view to the esteemed jury members, additional documents have been prepared; each listed below:
Apx1: Video: Promena Trailer
https://youtu.be/aB5A896aJF8
Apx2: Document: Promena Results& Accomplishments
Apx3: Customer Success Story1: a Turkish Company Carvak
Carvak: https://www.youtube.com/watch?v=zB7gXNVdaz8
Apx4: Customer Success Story2: Global company Avis
Avis Greece:
https://www.youtube.com/watch?v=z6KvmRcXh_Q
Apx5 : Promena Sample Product Sheets
Three samples of Sales FactSheets of Promena Modules/ Features:
Supplier Management, E-Procurement, Quick Request for Quotation, E-Sourcing
Apx6: Visual: ISG Report
KOÇZER was the first company from Turkey to enter ISG's Provider LensTM report, which evaluates the world's best companies in the field of procurement and supply chain management. In this research, in which more than 2000 companies have been evaluated to date, companies are included in 4 different rankings. In this report, Promena was featured as a powerful product “Product Challenger” in the “Software Platforms and Solutions” category.
Press Releases and News About Promena:
Apx7: Listing: Software Reviews
https://www.softwarereviews.com/products/promena-e-procurement
Apx8: Press Release: Digital Procurement Research
https://www.koczer.com/en/news/yet-another-international-achievement-from-promena
Promena took part in the 2020-2021 Digital Procurement Research of Capgemini company, which is based in France and operates in consultancy, digital transformation, technology and engineering services in approximately 50 countries.
Apx9: Press Release: ISG Report
https://www.koczer.com/en/news/zer-recognized-as-product-challenger-isg-report
Apx10: Website: Promena Web Site
https://www.promena.net/en/
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