Company: Korea representative
Nomination Submitted by: KCU
Company Description: Bae Seog Bong is the official representative of the Stevie Awards in South Korea.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Beauty
 Nomination Title: Korea 005 Beauty and Health of Korea, spread to China!
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 251 words used.
Korea’s natural cosmetics, KC INNER BELLA, with excellent quality worldwide, impressed many Chinese, and market development made great results, 20,000 affiliated stores are set in all metropolitan areas in all 31 provinces in mainland China within 5 years of business.
Our vision is to provide opportunities to open small stores for many females in China, developing through rapid growth to realize the dream of becoming rich. As our 6th year, we have already grown to 1,500 agencies and 20,000 affiliated stores.
As such, we're contributing to society by providing opportunities to start a business through Korean cosmetics and health foods to many females in China to achieve their dream.
In celebration of our 8th anniversary, many successful cases of mutual absorption and acceptance of both cultures, narrowing the distance between each and building market trust, leading to the ability of Korea's advanced cosmetic technology and making it possible to recruit China's excellent manpower.
Over the past 7 years, we have promoted public confidence in the Chinese market by promoting joint venture with CCTV. The awards are Asia-Pacific Stevie Awards and IBA, Korea’s ‘GOOD DESIGN’ for 4 consecutive years, 2021/22/23 Power Brand Selection, China Beauty Expo ‘MEIYI’ for 7 consecutive years, Faithful Enterprise Award in China Consumer Association, Excellent Taxed Enterprise from Shanghai and more, developing our brand power while being recognized for various achievements.
Cooperating with excellent research and development companies in Korea and Europe, we create a great success model of product excellence in a competitive market.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 222 words used.
With the rapid growth development of ‘KC INNER BELLA COSMETICS’, we have three main competencies.
First, it’s of excellent quality. Not only in Korea, we jointly research/develop excellent products representing each company by selecting OEM and ODM companies in Europe that were verified based on outstanding technology in Japan as well. We select and develop products using various patents and advanced technologies and strictly manage the product selection process, so multiple products are not concentrated in a single company. Additionally, not only globalization of quality and marketing through win-win relationships but also have the opportunities to grow together in the Chinese market is our core value.
The second is the competency of human resource development. One of the important foundations of our company’s development is industry-recognized education. Improving professionalism and sales management capabilities by providing various training programs to agents and affiliates. We are producing great human resources through various talent development programs, that increase the company’s asset value, sales increase and loyalty.
Thirdly, strengthening store competitiveness. Stores that have franchise contract with us have an advantage in profits and competitiveness through differentiated support systems and policies from our competing shops. The central marketing policy is store-centered sales policy, sales, PR, customer management, and so on. Focusing on the increase of store’s profit and providing marketing to generate a number of profits.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
'KC INNER BELLA COSMETICS' was established in March 2015 in Shanghai, China with the mission of delivering beautiful life and healthy happiness to Chinese through excellent Korean cosmetics and healthy foods.
For the past 8 years, based on the ‘quality comes first’ and ‘customer satisfaction’ we have set to Chinese market. There were many difficulties due to a lack of awareness of our products, competitors and sales channels. However, based on the CEO Yang Jang-Seok’s 38 years in sales experience, differentiated marketing, we have made rapid growth with passion of not giving up.
Korean natural cosmetics, with excellent quality worldwide, impressed many Chinese and market development made great results, 20,000 affiliated stores are set in all metropolitan areas in all 31 provinces in mainland China within 5 years of business.
Currently, we operate three brands, INNER BELLA, a naturalist line, MEIBYME, a cutting-edge science line, and EPA PURUS, a Swiss joint venture line, that comprises more than 300 product lines. In particular, in the second half of 2020, we launched a brand called ReBLANC.
From now on, we will continue to make success and human stories in Chinese market through family management and develop as a social contribution.
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