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Yang Jang-Seok, Founder&CEO, established KC INNER BELLA COSMETICS in March 2015 in Shanghai, China, to deliver beautiful life and healthy happiness to the Chinese through excellent Korean cosmetics and healthy foods.
For the past 9 years, we have set to the Chinese market based on the ‘quality comes first’ and ‘customer satisfaction’. There were many difficulties due to a lack of awareness of our products, competitors, and sales channels. However, based on CEO Yang Jang-Seok’s 40 years in sales experience, and differentiated marketing through accurate market research and customer analysis, we have made rapid growth with the passion of not giving up.
Korean natural cosmetics, with excellent quality worldwide, impressed many Chinese, and market development made great results, 20,000 affiliated stores are set in all metropolitan areas in all 31 provinces in mainland China within 5 years of business.
As such, we are contributing to society by providing opportunities to start a business through Korean cosmetics through Korean cosmetics and healthy foods to several Chinese workers and to have a dream of success.
We have three main competencies in the rapid growth of ‘KC INNER BELLA COSMETICS’.
First, it’s in excellent quality. Not only in Korea, we jointly research/develop excellent products representing each company by selecting OEM and ODM companies in Europe that were verified based on outstanding technology in Japan as well. We select and develop products using various patents and advanced technologies and strictly manage the product selection process, so multiple products are not concentrated in a single company. Additionally, our core value is not only globalization of quality and marketing through win-win relationships but also having the opportunities to grow together in the Chinese market.
The second is the competency of human resource development. One of the important foundations of our company’s development is industry-recognized education. Improving professionalism and sales management capabilities by providing various training programs to agents and affiliates. We are producing great human resources through various talent development programs, that increase the company’s asset value, sales increase, and loyalty.
Based on the management philosophy of ‘talent is the future of the company’, many classes are provided with excellent affiliate awards, in-house instructing training, leadership education, competency strengthening education for leaders, training at domestic and overseas universities, and professional beauty education programs, producing experts and leaders.
Third, strengthening store competitiveness. Stores that have franchise contracts with us have an advantage in profits and competitiveness through differentiated support systems and policies from our competing shops. The main marketing policy is store-centered sales policy, sales, PR, customer management, and so on. Focusing on increasing of store’s profit and providing marketing to generate numbers of profits.
Additionally, over the past 8 years, we have promoted public confidence in the Chinese market by promoting a joint venture with CCTV, a Chinese public broadcaster. The awards from home and abroad are Asia Stevie Awards and IBA Stevie Awards, Korea’s ‘GOOD DESIGN’ for 5 consecutive years, 2021~24 Power Brand Selection, China Beauty Expo ‘MEIYI’ for 8 consecutive years, Faithful Enterprise Award in China Consumer Association, Excellent Taxed Enterprise from Shanghai and more, developing our brand power while being recognized for various achievements.
Also, cooperating with excellent research and development companies in Korea and Europe, we create a great success model that demonstrates product excellence in a competitive market while growing together.
Currently, we operate three brands, INNER BELLA, a naturalist line, MEIBYME, a cutting-edge science line, and EPA PURUS, a Swiss joint venture line, and comprises more than 300 product lines including cosmetics, household goods, and health foods. In particular, in the second half of 2020, we launched a brand called ReBLANC, expanding our business to the fashion field.
From now on, the company will continue to make numerous success and human stories in many Chinese markets through family management, contributing to the Chinese economy and local communities, and making efforts to grow and develop as a social contribution.
Nomination Title: Korea 014 Yang Jang-Seok, Founder&CEO, KC INNER BELLA COSMETICS
