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Jeunesse Global - Executive of the Year - Consumer Products

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Company: Jeunesse Global, Lake Mary, FL, USA
Company Description:Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 140 markets worldwide.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Consumer Products - Non-Durables

Nomination Title: Jeunesse CEO Randy Ray: Building on a Firm Foundation

Tell the story about what this nominated executive has achieved since 1 January 2017 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

If there’s one thing Randy Ray knows, it’s this: You are not limited by your current circumstances. Ray, now an award-winning entrepreneur and Founder and CEO of a billion-dollar global company, was once literally dirt poor — eating mud pies to stave off hunger pangs as a young boy growing up in rural Tennessee. Even then, Ray could see a bright future. Throughout his life, that unabashed optimism has been one of the keys to his enormous success.

After more than a few successful business ventures together, on Sept. 9, 2009, Ray and his wife, Wendy Lewis (Founder and COO), came out of retirement to create Jeunesse. Having realized their own significant business success, the inspiration for Jeunesse was to help others realize their dreams and, with the nonprofit foundation Jeunesse Kids™, to make a positive impact for children who face what Ray had as a kid — little more than hope.

After building a sizable global footprint, Jeunesse established itself among the top 20 percent of the direct selling industry and is currently ranked No. 18 in the 2017 DSN Global 100, earning its place among a mere 24 companies in the Global 100 with more than $1 billion in sales. Jeunesse ranks No. 9 among the top US-based direct selling companies in the Global 100.

Operating in more than 140 countries, with more than 30 offices worldwide, the company’s three-year growth rate of 518% netted a fourth straight year in the Inc. 5,000. Among the fastest-growing private companies in America, Jeunesse ranks No. 867. The company is also one of just three billion-dollar companies in the top 1,000, and the second-largest company in the top 20 percent.

In 2017, Ray lead the company through its third consecutive year of billion-dollar annual sales, expanding the global brand with strategically selected and innovative youth enhancement products, deeper brand awareness and stronger connections with Distributors and customers, while continuing a legacy of giving back.

Jeunesse introduced two new product lines, expanding into the cosmetics and hair care product categories, launched an extension to the beloved Luminesce skin care line, and added two nutritional product line extensions across 25 countries while also rolling out several existing lines and products in 20 countries.

Making connections with Distributors and customer stakeholders is central to building a brand — and this is an area in which Ray shines. With his natural ability to connect with others and his remarkable personal story of overcoming the odds, Ray has inspired thousands to think beyond their current circumstances to achieve their dreams.

In 2017, Jeunesse embarked on an historic global tour with an unprecedented five stops to meet, greet and empower its Distributors. With Ray traveling to each location, sharing his signature optimism, the EXPO8 Elevate 2017 World Tour drew 50,000 attendees who raised more than $900,000 for local charitable initiatives in Macau, Bangkok, Milan, São Paulo and, finishing at home, Orlando.

With an eye on connecting its brand with customers worldwide, Jeunesse entered into more than half a dozen official sponsorships, including the FC Seoul Soccer Team, Galatasaray SK football club and Jeunesse Arena in Rio de Janeiro, site of the 2016 Summer Olympics — reaching millions through popular live and televised events.

For all its global efforts, Jeunesse received 124 corporate awards in 2017 for growth and business performance, executive leadership and marketing efforts. Ray was personally honored with five awards.

Amid the accolades, Ray has never let Jeunesse lose sight of its primary ambition: To help others. Including the funds raised at EXPO8, Jeunesse Kids raised a cumulative $1.58 million in 2017 across six continents to help children in need.

In Jeunesse, Ray has found the perfect vehicle to bring the bright future he envisioned as a boy to thousands across the globe.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated executive since the beginning of 2017.

-Guided Jeunesse through a third consecutive year of billion-dollar annual sales ($1.3 billion)
-Lead Jeunesse to the top tier of the direct selling industry (No. 14 in the DSN Global 100) and the Inc. 5,000 (No. 867, ranking for the fourth consecutive year, and as one of only three billion-dollar companies in the top 1,000)
-Brought two new product lines and four individual products to market (19 SKUs) across 21 countries
-Rolled out two existing product lines and eight existing products in 24 markets
-Continued the company’s legacy of giving back through Jeunesse Kids, raising $1.58 million to help children worldwide
-Garnered 124 corporate awards including five for Company of the Year, eight for growth, and 81 marketing awards
-Personally honored with five awards, including two Executive of the Year and Management Team of the Year awards, plus EY Entrepreneur of the Year Finalist