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Jeunesse Global - Executive of the Year - Consumer Products

Gold Stevie Award Winner 2021, Click to Enter The 2022 International Business Awards

Company: Jeunesse Global, Lake Mary, FL, USA
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 145 markets worldwide.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Consumer Products - Non-Durables

Nomination Title: Scott Lewis

Jeunesse Chief Visionary Officer Scott Lewis practically grew up in the direct selling industry. So, you would think he would approach his job like an insider. But he doesn’t — and that’s one of the secrets behind his success as the company’s chief strategist.

Throughout high school, college and his first years as a young professional, Scott held nearly every position in the direct selling industry companies his entrepreneurial mom Wendy Lewis co-founded with her husband Randy Ray. By the time the successful couple began to think about their newest venture, Scott was an accomplished professional with an MBA, and his input turned out to be one of the keys to their success.

When developing the launch strategy for Jeunesse, Scott believed in a “reverse by design” strategy. Rather than building the US market first, Scott thought the company would have better long-term success by building internationally, establishing a diversified network of viable markets as a foundation for creating a billion-dollar global brand. That contrarian thinking turned out to be right. Today,Jeunesse has a presence in every major world market with 32 offices, 47 warehouses and product distribution in 146 countries.

As the company’s Chief Visionary Officer, Scott continues to keep his eye on the future, while overseeing worldwide events, marketing, and communications as well as working with the company’s five regional presidents to ensure the corporate vision, mission and goals are executed worldwide.

It’s abundantly clear — 2020 was a year no one imagined. COVID-19 upended the way the world does business, and Jeunesse was no exception. The virus caused major disruption in world markets and challenged the ability of the company’s relationship-marketing business model to connect people in a world locked down and socially distanced.

Live, in-person events are key revenue drivers for the company. Scott directly oversees the 300 events Jeunesse holds annually, with attendance ranging from 100 to 15,000 per event. With the pandemic putting a halt to in-person events, he had to quickly reimagine this critical aspect of their business.

The result was JeunesseEvents.com— a global virtual events platform designed to connect people from around the world in real-time. The platform was constructed within 30 days and supports simultaneous translations in up to 21 languages, in high-quality 1080p resolution broadcast on a gated viewing platform integrated with the Jeunesse ticket holder database. The platform also integrates with the Jeunesse mobile app. https://jeunesseevents.com/events/0000/

JeunesseEvents.com has reached more than 2.7 million people and has forever changed the way Jeunesse does business. It offers the capability to exponentially increase the number of high-quality events the company can host around the globe — from smaller-scale corporate updates to full-scale events broadcast live from a staged venue with remote feeds. Virtual events include professional MCs, DJs, top-rate entertainment, super fans, 360-degree camera angle views, and real-time audience interaction.

Scott oversees the company’s marketing strategy and made the decision to invest heavily in product development in 2020, launching 20 new product concepts with award-winning branding and marketing assets, as well as localized another 20 products for global market distribution.

In a year defined by global disruption, Scott turned to the large global footprint he helps create to develop growth in several international markets, resulting in significant growth worldwide.

The average growth of the top three markets was 70%
Top five growth markets: 25% to 84%
Europe & Middle East: 42%
North America: 26%
Asia Pacific & Africa: 12%
Latin America: 27%
Brazil: 9%

Amid the success, Scott has never let Jeunesse lose sight of its primary ambition: To help others. Through Jeunesse Kids, he is doing just that.In 2020, Jeunesse Kids donated $2.4 million to 13 charities, funding 14 projects on 6 continents.

All these efforts were supported by a workforce of 775 employees who were transitioned from 32 offices around the world to working remotely.

Summary:
-Jeunesse experienced significant growth worldwide
-JeunesseEvents.com this growth by reaching more than 2.7 million people and has forever changed the way Jeunesse does business.
-The Jeunesse EXPO 2020 Vision: Global Virtual Event was broadcast live from the Jeunesse LIVE platform and reached more than 330,000 people. In 2019, the in-person EXPO tour stopped in five international cities and attracted an audience of approximately 50,000. All were fee-based events. https://jeunesse.wistia.com/medias/kurssl24cv
-The company celebrated its 11thAnniversary and maintained its top 20 ranking on the Direct Selling News Global 100 list of the industry’s top companies
-Jeunesse achieved $8 Billion in cumulative worldwide salesJeunesse ranked No. 14 onDSNGlobal 100 and was selected as one of the “Best Places to Work in Direct Selling” for the 4thtime
-The company’s nonprofit foundation gave $2.4 million in grants
-The company garnered 184 corporate awards